Sites to Sell Handmade Jewelry Online

The market for handmade jewelry has been steadily growing, and selling online has become a popular option for artisans looking to reach a wider audience. Choosing the right platform to sell handmade jewelry is crucial for success in this competitive market. In this article, we will explore the top sites to sell handmade jewelry online, evaluating their pros and cons, targeting the ideal audience, marketing and branding tips, pricing strategies, success stories, and essential tips for getting started.

With the digital landscape constantly evolving, the demand for unique and handcrafted items has been on the rise. Whether you’re an experienced jewelry maker or just starting out, finding the right platform to showcase and sell your creations is essential. Understanding the advantages and disadvantages of each platform can make a significant impact on your success as an online seller.

From popular marketplaces like Etsy and Amazon Handmade to specialized platforms like IndieMade and Aftcra, there are several options available for selling handmade jewelry online. Each platform offers different visibility levels, fee structures, and ease of use – factors that can greatly influence your sales and overall experience as a seller. In the following sections, we will delve into detailed evaluations of these platforms to help you make an informed decision when choosing where to sell your handmade jewelry.

Top Sites to Sell Handmade Jewelry Online

Selling handmade jewelry online has become increasingly popular in recent years, with a growing market of customers seeking unique and personalized pieces. Choosing the right platform to sell your handmade jewelry is crucial to reaching the right audience and maximizing your sales potential. Here are some of the top sites to sell handmade jewelry online:

  • Etsy: Known for its focus on handmade and vintage items, Etsy is a popular choice for selling handmade jewelry. Its large customer base and user-friendly interface make it a go-to platform for many artisans.
  • Amazon Handmade: As part of the massive Amazon marketplace, Amazon Handmade offers a wide reach and powerful tools for sellers. It provides a trusted platform for artisans to showcase their handmade jewelry to a global audience.
  • eBay: While eBay is not exclusively dedicated to handmade items, it is still a popular option for selling unique jewelry pieces. With its auction-style format and vast customer base, eBay can be an effective platform for reaching potential buyers.
  • Shopify: For those looking to create their own branded online store, Shopify offers customizable e-commerce solutions specifically tailored for artisans and small businesses selling handmade goods.

Among other platforms like ArtFire, Zibbet, IndieMade, and Aftcra, each site has its own set of pros and cons when it comes to selling handmade jewelry online. It’s important for sellers to carefully evaluate these factors in order to choose the best platform that aligns with their business goals.

When considering which site to use, be sure to take into account factors such as fees, visibility, ease of use, and target audience. Understanding these nuances can help you make an informed decision that will ultimately lead to success in selling your handmade jewelry online.

Pros and Cons of Each Site

When it comes to selling handmade jewelry online, choosing the right platform is crucial for success. Each site has its own pros and cons that can significantly impact your business. Understanding these factors is essential in making an informed decision about where to sell your products. Here, we will delve into the advantages and disadvantages of some of the top sites to sell handmade jewelry online.

Etsy is a popular choice for handmade jewelry sellers due to its large audience of buyers specifically looking for unique and handmade items. The platform also offers relatively low fees, making it a cost-effective option for small businesses. However, the high competition on Etsy can make it challenging to stand out among other sellers.

On the other hand, Amazon Handmade provides great visibility to a massive customer base and offers credibility as a part of the renowned Amazon marketplace. However, the platform’s strict guidelines and approval process can be seen as a disadvantage for some sellers.

eBay presents another option with its established global presence and auction-style listings. While eBay allows for more creativity in pricing and sales strategies, some sellers may find the fees to be higher compared to other sites. Shopify, ArtFire, Zibbet, IndieMade, and Aftcra each have their own unique strengths and weaknesses as well.

Ultimately, understanding the specific needs of your business and target audience will help you choose the best site to sell your handmade jewelry online. Consider factors such as fees, visibility, ease of use, and customer demographics when making your decision.

Target Audience

The target audience for selling handmade jewelry online is a crucial consideration for jewelry makers looking to establish a successful online business. Identifying the ideal customer can help in tailoring products and marketing strategies to meet their needs and preferences. Different platforms cater to different demographics, so understanding the target audience for your handmade jewelry is essential in choosing the right site to sell on.

Understanding Your Target Audience

When deciding where to sell handmade jewelry online, it’s important to consider the demographics of potential buyers on each platform. For example, Etsy is known for attracting a younger, trendier crowd who appreciate unique, handcrafted items, while Amazon Handmade offers access to a large customer base of prime shoppers who prioritize convenience and quality. Understanding these distinctions can help in selecting the best site for reaching your target audience.

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Key Considerations for Different Platforms

  • Etsy: Appeals to a wide range of ages and interests with its focus on handcrafted goods
  • Amazon Handmade: Attracts customers seeking high-quality products with fast and reliable shipping
  • eBay: Offers exposure to a diverse customer base but also faces stiff competition from mass-produced items
  • Shopify: Provides tools for building a branded online store and targeting specific customer segments
  • ArtFire: Focuses on showcasing unique artisan items and attracts customers looking for one-of-a-kind pieces
  • Zibbet: Emphasizes community-building and caters to discerning buyers who appreciate craftsmanship

By understanding the preferences and shopping habits of potential customers on these sites to sell handmade jewelry online, jewelry makers can make informed decisions about where to showcase their products. This targeted approach can lead to better sales and stronger connections with buyers seeking unique, handcrafted jewelry pieces.

Marketing and Branding Tips

When it comes to selling handmade jewelry online, effective marketing and branding are crucial for standing out in a crowded marketplace. With numerous platforms available, it’s essential to develop strategies that will help your products get noticed and create a strong brand presence.

One of the key aspects of marketing handmade jewelry online is to utilize high-quality images and engaging product descriptions. When listing your products on sites to sell handmade jewelry online like Etsy, Amazon Handmade, or Shopify, make sure to capture eye-catching photos that highlight the unique details of your pieces. Additionally, crafting compelling descriptions that tell a story about your jewelry can help attract potential buyers.

Another important strategy for marketing and branding is to use social media to your advantage. Platforms like Instagram, Facebook, and Pinterest can be powerful tools for showcasing your handmade jewelry and connecting with potential customers. By consistently posting visually appealing content and engaging with your audience, you can build a community around your brand and drive traffic to your online store.

In addition to utilizing social media, collaborating with influencers and bloggers within the jewelry or fashion industry can also help increase visibility for your handmade pieces. Consider reaching out to relevant individuals who have an audience aligned with your target market, and explore opportunities for partnerships or sponsored posts that can introduce your brand to new potential customers.

Lastly, developing a strong brand identity beyond just the products themselves can set you apart from other sellers. Consider creating a cohesive visual style for your online store, packaging, and promotional materials that reflects the unique aesthetic of your handmade jewelry. Building a recognizable brand image can help foster customer loyalty and make your products more memorable in the minds of shoppers.

Marketing StrategiesOnline Platforms
High-Quality Images & Product DescriptionsEtsy, Amazon Handmade, Shopify
Social Media EngagementInstagram, Facebook, Pinterest
Influencer CollaborationsRelevant bloggers & industry influencers
Building Brand IdentityVisual style for online store & packaging

Pricing and Profit Margins

When it comes to selling handmade jewelry online, pricing and profit margins are crucial factors to consider. Setting the right prices for your products can significantly impact your success in the competitive online marketplace. Additionally, understanding profit margins is essential for sustaining your business and ensuring its profitability. In this section, we will explore the strategies for setting competitive prices while maximizing your profits when selling handmade jewelry on various online platforms.

Setting Competitive Prices

One of the key factors in determining the selling price of your handmade jewelry is to conduct market research. Take a look at similar products on the sites to sell handmade jewelry online that you have chosen and analyze their pricing strategies. Consider factors such as material costs, time invested in creating each piece, and any unique features that set your jewelry apart from others. It’s important to strike a balance between being competitive and adequately valuing your craftsmanship.

Understanding Profit Margins

Calculating your profit margins involves knowing not only your costs but also the fees associated with selling on different platforms. Each site has its own fee structure, including listing fees, transaction fees, and final value fees. Factor these costs into your pricing strategy to ensure that you are not only covering expenses but also making a reasonable profit from each sale. Understanding profit margins will help you make informed decisions about where and how to sell your handmade jewelry online.

Impact of Platform Fees

The platform fees associated with selling on sites like Etsy, Amazon Handmade, or eBay can have a significant impact on your overall profit margins. It’s essential to account for these fees when pricing your products and consider whether the visibility and reach of a particular platform justify the costs involved. By carefully managing these expenses, you can optimize your profit margins and make strategic decisions about where to sell your handmade jewelry for maximum financial gain.

Aspiring jewelry makers entering the online market should carefully consider their pricing strategy and profit margins in order to turn their passion into a sustainable business venture. By understanding how to set competitive prices while factoring in platform fees, they can ensure profitability while attracting customers on popular e-commerce platforms dedicated to handmade goods.

Success Stories


One of the most renowned success stories on Etsy is that of a jewelry maker who started out selling her handmade pieces on the platform and eventually turned her passion into a thriving business. Through strategic use of keywords, professional product photography, and consistent engagement with customers, she was able to build a loyal following and turn her hobby into a full-time career.

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This success story proves that Etsy can be a lucrative platform for those looking to sell handmade jewelry online.

Amazon Handmade

Another inspiring success story comes from a jewelry artisan who gained significant visibility and sales through Amazon Handmade. By taking advantage of Amazon’s vast customer base and leveraging the platform’s marketing tools, she was able to reach a global audience and establish herself as a reputable seller of unique handmade jewelry. Her success showcases the potential for growth and recognition that Amazon Handmade offers to artisans.


A lesser-known but nonetheless impressive success story involves an independent jeweler who found unexpected success on eBay. Despite the competitive nature of the platform, this seller utilized eBay’s features such as auctions and buy-it-now options to attract buyers and grow their customer base. The flexibility and wide reach of eBay allowed them to expand their business and achieve substantial sales, proving that even established platforms like eBay can be lucrative sites to sell handmade jewelry online.

Tips for Getting Started

Starting an online business to sell your handmade jewelry is an exciting and potentially lucrative venture. However, it’s important to approach this endeavor with careful planning and consideration. Here are some essential tips for getting started in the competitive world of online handmade jewelry sales.

First, you’ll want to carefully evaluate the various sites to sell handmade jewelry online. As mentioned in the previous section, platforms like Etsy, Amazon Handmade, eBay, Shopify, ArtFire, Zibbet, IndieMade, and Aftcra are popular choices for artisans looking to reach a broad audience. Each platform has its own set of pros and cons, so it’s crucial to research and understand the specific features and fees associated with each site before making a decision.

Once you’ve selected a platform to sell your handmade jewelry, you’ll need to create a compelling brand and online presence. This involves crafting a unique story around your jewelry, creating high-quality images for your products, and developing a strong marketing strategy to stand out among the competition. Building a recognizable brand will help attract customers and establish loyalty within your target market.

Additionally, getting started in the online handmade jewelry business requires careful attention to pricing and profit margins. It’s important to set competitive prices that reflect the value of your products while also ensuring a reasonable profit margin for your business. Consider factors such as material costs, time invested in creating each piece, and platform fees when determining your pricing strategy.

Evaluate PlatformsResearch features & fees of each site before choosing
Create Brand & PresenceDevelop unique story & marketing strategy
Pricing StrategyDetermine competitive prices & consider profitability


In conclusion, the online market for handmade jewelry continues to grow, offering ample opportunities for talented artisans to showcase and sell their unique creations. Choosing the right platform to sell handmade jewelry is crucial for success in this competitive market. After evaluating the pros and cons of various sites to sell handmade jewelry online, it’s evident that each platform has its own advantages and disadvantages.

Etsy remains one of the most popular choices for selling handmade jewelry, with a large and dedicated community of buyers specifically looking for unique, handcrafted items. Amazon Handmade offers the advantage of tapping into a vast customer base already familiar with the Amazon brand. eBay provides a well-established marketplace with global reach, while Shopify allows sellers to build their own branded storefront. ArtFire, Zibbet, IndieMade, and Aftcra also cater to artisans looking to reach a wider audience online.

For aspiring jewelry makers looking to enter the online market, it’s important to target the right audience by understanding the preferences of potential buyers on different platforms. Marketing and branding play a significant role in standing out on crowded marketplaces. Retailers should focus on building a strong brand and online presence in order to attract customers searching for handmade jewelry.

Ultimately, there are numerous opportunities available for those seeking to sell handmade jewelry online. By following the tips outlined in this article and using the recommended platforms wisely, budding entrepreneurs can find success in this thriving industry and showcase their beautiful creations to a broader audience than ever before.

Frequently Asked Questions

Where Can I Sell My Handmade Jewelry Online?

There are several online platforms where you can sell your handmade jewelry, such as Etsy, Amazon Handmade, and Shopify. These websites provide a large audience of potential buyers who appreciate handmade items.

Where Is the Best Place to Sell Handmade Jewellery?

The best place to sell handmade jewelry really depends on your target market and personal preferences. However, Etsy is often considered one of the top choices due to its focus on handmade and vintage items, as well as its user-friendly interface for sellers.

What Site Is Best for Selling Jewelry?

When it comes to selling jewelry online, Etsy is frequently cited as the best site for this purpose. The platform has a strong reputation for supporting independent artists and craftspeople, making it an ideal marketplace for selling unique and handcrafted jewelry pieces.