Handmade Jewelry Sites to Sell

The world of online commerce has opened up countless opportunities for entrepreneurs to sell their unique creations, and handmade jewelry is no exception. With the growing demand for one-of-a-kind pieces and the rise of conscious consumerism, selling handmade jewelry online has become an incredibly lucrative business opportunity. Whether you are a seasoned artisan or just starting out on your creative journey, there are a multitude of platforms that cater specifically to handmade jewelry sellers.

In today’s fashion industry, the trend towards handmade jewelry has reached new heights. Customers are increasingly drawn to the charm and individuality of handcrafted pieces that cannot be replicated by mass-produced items. This shift in consumer preferences presents an ideal market for artisans looking to showcase their creativity and tap into a niche audience.

When it comes to choosing the best platform to sell your handmade jewelry, there are several factors worth considering. Each site offers its own unique set of advantages and features that can help boost your sales and visibility in different ways. From established marketplaces like Etsy and Amazon Handmade, to empowering entrepreneurs through Shopify, there is no shortage of options available to suit your specific needs.

Embarking on your handmade jewelry selling journey requires research, strategy, and adaptability. By leveraging the power of these online platforms, you can effectively reach a wider audience, establish your brand identity, and ultimately succeed in this thriving industry. In this article, we will explore some of the top handmade jewelry sites that offer unparalleled opportunities for artists like yourself to showcase their talent and turn their passion into profit.

The Rise of Handmade Jewelry

The fashion industry is constantly evolving, with new trends emerging all the time. In recent years, there has been a significant rise in the popularity of handmade jewelry. This unique and one-of-a-kind type of jewelry has captivated the attention of fashion enthusiasts and consumers alike. As a result, selling handmade jewelry online has become an incredibly lucrative business opportunity.

One of the reasons behind the growing trend of handmade jewelry is the desire for individuality and uniqueness. Mass-produced jewelry found in retail stores often lacks originality, leaving consumers searching for something different. Handmade jewelry provides exactly that – pieces that are carefully crafted with attention to detail and personal touch. This allows individuals to express their own style and stand out from the crowd.

Additionally, handmade jewelry appeals to those who value sustainability and ethical practices in fashion. Many handmade artisans use recycled or sustainable materials when creating their pieces, making it an attractive choice for environmentally conscious consumers. Furthermore, purchasing handmade products supports local artisans and small businesses, allowing shoppers to make a positive impact on their communities.

To cater to this growing demand for handmade jewelry, several online platforms have emerged as go-to destinations for sellers looking to showcase their creations. These platforms provide the necessary infrastructure and audience reach for artisans to sell their pieces successfully online. Whether you are an established jeweler or just starting out, these sites offer great opportunities to connect with potential customers and establish your brand.

Some popular platforms for selling handmade jewelry online include

– Etsy: Known as the ultimate platform for handmade goods, Etsy has a massive audience of buyers specifically looking for unique, handcrafted items.

– Shopify: This e-commerce platform empowers entrepreneurs by providing tools to build their own brand and website, giving them full control over their online store.

– Amazon Handmade: With its vast customer base and trusted reputation, selling on Amazon Handmade allows artisans to tap into a broader audience while benefiting from a well-established marketplace.

– ArtFire: This platform caters to art enthusiasts and collectors, providing a space for artists to showcase their handmade jewelry in a community of like-minded individuals.

– Bonanza: Positioned as a hidden gem for sellers looking for niche markets, Bonanza offers an alternative to the larger marketplaces, allowing artisans to reach their target audience more effectively.

Identifying the Best Handmade Jewelry Sites to Sell

When it comes to selling handmade jewelry online, choosing the right platform is crucial for success. There are various factors to consider when identifying the best handmade jewelry sites to sell on. By carefully evaluating these factors, you can ensure that you are reaching your target audience and maximizing your sales potential.

One important factor to consider is the size and reach of the platform. You want to choose a site that has a large user base and attracts a significant amount of traffic. This will increase your chances of reaching potential customers and generating sales. Platforms like Etsy, Amazon Handmade, and Handmade at Amazon have millions of active users, making them ideal choices for sellers looking to tap into a wide audience.

In addition to size and reach, it’s also important to assess the level of competition on each platform. While larger platforms may attract more customers, they also tend to have more sellers vying for attention. Consider whether you want to compete with a large number of sellers or if you prefer a smaller niche market with less competition. Platforms like Bonanza and ArtFire may be suitable choices for sellers looking for unique niche markets or art enthusiasts.

Another crucial aspect to evaluate is the fees associated with each platform. Some sites charge listing fees or take a percentage cut from each sale, while others operate on a subscription or flat fee model. Take into account your profit margins and determine which pricing structure aligns best with your business goals.

To sum up, when identifying the best handmade jewelry sites to sell on, it’s important to consider factors such as size and reach of the platform, level of competition, and associated fees. By carefully assessing these factors, you can make an informed decision about which platforms will best suit your business needs and help you achieve success in selling handmade jewelry online.

  • Consider the size and reach of the platform
  • Evaluate the level of competition on each site
  • Assess the fees associated with each platform


When it comes to selling handmade jewelry online, Etsy is undoubtedly one of the most popular and successful platforms. With its focus on handmade and unique products, Etsy offers an ideal marketplace for jewelry makers to showcase their creations and connect with a wide customer base.

One of the biggest advantages of selling on Etsy is the platform’s strong reputation and credibility. Etsy has built a solid brand as a trusted marketplace for handmade items, which automatically gives sellers an edge in attracting customers who value authenticity and individuality. Additionally, the platform offers various features that cater specifically to handmade jewelry sellers, such as customizable shop layouts, a messaging system to communicate with buyers, and options to promote listings through SEO optimization.

Another key benefit of using Etsy is its large and active community of buyers. The platform attracts millions of visitors each month who actively search for unique and handmade products like jewelry. This high demand creates ample opportunities for jewelry sellers to find potential customers who appreciate the craftsmanship and artistry behind their pieces. Furthermore, Etsy provides tools for sellers to analyze trends and understand customer preferences better, empowering them to create designs that resonate with their target market.

In addition, setting up an Etsy shop is relatively simple and cost-effective. Sellers can easily create their own storefronts within the platform by uploading product photos, writing descriptions, and setting prices. The listing fees on Etsy are affordable compared to other e-commerce platforms or marketplaces. Additionally, sellers have the option to customize their shops further by adding branding elements such as logos or banners.

How Much Does Handmade Jewelry Cost

Overall, choosing Etsy as a platform for selling handmade jewelry offers numerous benefits for entrepreneurial artisans looking to showcase their talent and tap into a thriving online marketplace. With its vast community of buyers searching for unique pieces, robust features tailored specifically for artisans, and affordability in terms of creating an online store, Etsy stands out as the ultimate choice for aspiring handmade jewelry entrepreneurs.


Shopify is a powerful e-commerce platform that allows handmade jewelry entrepreneurs to build and establish their own brand. With its user-friendly interface and customizable features, Shopify provides sellers with the tools they need to create a professional and unique online store.

Customization and Branding

One of the key advantages of using Shopify for selling handmade jewelry is the ability to fully customize your online store. From choosing the themes and layouts to customizing the colors and fonts, Shopify allows you to create a personalized brand experience for your customers. This level of customization helps you showcase your brand identity and stand out from other sellers in the market.

Ease of Use and Integration

Shopify offers a user-friendly interface that makes it easy for even novice sellers to set up their online store. The platform provides intuitive tools for inventory management, order fulfillment, payment processing, and more. Moreover, Shopify integrates seamlessly with various third-party applications and services, allowing you to streamline your operations through automation.

Marketing Tools

In addition to providing an online store platform, Shopify also offers a range of marketing tools that can help promote your handmade jewelry business. From email marketing campaigns to social media integrations, you can leverage these tools to reach new customers and build brand awareness. Furthermore, Shopify provides built-in SEO features that can optimize your store’s visibility on search engines, driving organic traffic to your site.

Overall, Shopify empowers handmade jewelry entrepreneurs by offering them a feature-rich platform that enables them to build their own brand online. Whether you are just starting out or looking to expand your existing business, Shopify provides the necessary tools and resources for success in the competitive e-commerce landscape.

Amazon Handmade

When it comes to online marketplaces, few can compete with the reach and reputation of Amazon. With millions of daily visitors and a trusted brand name, selling handmade jewelry on Amazon Handmade can significantly expand your audience and increase your sales potential.

One of the key advantages of selling on Amazon Handmade is the exposure you gain to a vast customer base. According to recent statistics, Amazon has over 300 million active users worldwide, providing an unparalleled opportunity for handmade jewelry sellers to reach a global market. Additionally, Amazon’s robust search algorithm ensures that your products will be seen by users searching for relevant keywords, boosting your visibility and increasing the chances of making sales.

Another benefit of Amazon Handmade is the trust and credibility associated with the platform. As one of the world’s largest e-commerce companies, Amazon has built a reputation for excellent customer service and reliable shipping. By listing your handmade jewelry on Amazon Handmade, you automatically tap into this trust factor, contributing to increased confidence from potential buyers.

To ensure success on Amazon Handmade, it’s important to optimize your product listings using detailed descriptions, high-quality images, and accurate pricing information. Stay competitive by monitoring pricing trends in your niche and offering unique designs or customization options that set you apart from other sellers. Additionally, leveraging customer reviews and ratings can help establish credibility for your brand and attract new customers.

Access to a global customer baseCompetition with other sellers
Trust and credibility of the Amazon brandFulfillment and shipping logistics
Visibility through Amazon’s search algorithmPotential fees for selling on the platform


ArtFire is a prominent online marketplace that offers a platform for artisans to sell their handmade products, including jewelry, directly to consumers. This platform caters specifically to art enthusiasts and individuals seeking unique and one-of-a-kind pieces. With its focus on creativity and craftsmanship, ArtFire has become a go-to destination for both buyers and sellers in the handmade jewelry industry.

One of the key advantages of selling handmade jewelry on ArtFire is the opportunity to showcase your unique creations to a community of art enthusiasts. The platform attracts a highly targeted audience of individuals who appreciate and value artisans’ craftsmanship and dedication. This makes it an ideal platform for artists looking to connect with like-minded customers who truly understand the value of handcrafted pieces.

ArtFire also offers various features to help sellers effectively showcase their products and build their brand. The marketplace provides customizable shop profiles that allow artists to share their story, techniques, and inspirations behind their jewelry creations. Sellers can upload high-quality images of their products, providing potential buyers with detailed views of each piece. Additionally, the platform supports the integration of social media channels, enabling sellers to further promote their work and engage with customers.

– Targeted audience of art enthusiasts – Customizable shop profiles
– Opportunity for visibility among dedicated artisans’ community – High-quality image uploads for product showcasing
– Focus on unique and one-of-a-kind pieces – Integration with social media channels


When it comes to selling handmade jewelry online, finding the right platform is crucial. While Etsy and Shopify may be popular choices for many sellers, there are other platforms that offer unique opportunities to reach niche markets. One such platform is Bonanza, which serves as a hidden gem for handmade jewelry sellers looking to target specific audiences.

One of the key advantages of selling on Bonanza is its dedicated community of niche buyers. Unlike larger marketplaces where jewelry can easily get lost among thousands of other products, Bonanza allows sellers to connect with buyers who specifically search for unique and specialty items. This targeted audience can be a huge advantage for handmade jewelry sellers who create pieces that cater to a specific theme or aesthetic.

Another benefit of using Bonanza is its user-friendly interface and customization options. The platform offers various tools and features that allow sellers to personalize their shops and showcase their handmade jewelry in an appealing manner. This can help attract potential buyers and differentiate your brand from competitors.

Moreover, Bonanza provides seamless integration with other platforms such as eBay, Amazon, and Shopify through its multi-channel fulfillment feature. This enables sellers to expand their reach by managing inventory across multiple sales channels without much hassle. Additionally, Bonanza offers competitive fees compared to some of the larger marketplaces, making it an affordable option for budget-conscious sellers.

Dedicated community of niche buyersUser-friendly interface
Targeted audience for specific themes or aestheticsPersonalization and customization options
Seamless integration with other platformsAffordable fees compared to larger marketplaces

Handmade at Amazon

Handmade at Amazon is a platform that allows handmade jewelry sellers to tap into the world’s largest marketplace for handcrafted products. With millions of potential customers, this platform provides an opportunity for artisans to showcase their unique creations and reach a wider audience.

Why Choose Handmade at Amazon?

Selling on Handmade at Amazon has several advantages for handmade jewelry sellers. First and foremost, it offers access to a massive customer base. With millions of users visiting the site each month, sellers have the potential to reach customers from around the world who are specifically looking for handcrafted items.

Additionally, Handmade at Amazon provides a trusted marketplace for sellers. The platform ensures that all products sold are indeed handmade by artisans, maintaining the authenticity and value of the craft. This credibility helps build trust with customers, increasing the likelihood of making successful sales.

How to Sell Handmade Jewelry on Instagram

The Application Process

To join Handmade at Amazon as a seller, there is an application process involved. Sellers must go through a review process where they provide detailed information about their business and their handmade jewelry products. This includes providing images, descriptions, and pricing details. Once approved, sellers can begin listing their products on the platform.

It’s important to note that Handmade at Amazon has some specific requirements for its sellers. For example, all items must be made by the seller or designed by them with production outsourced to another artisan. Additionally, there are guidelines regarding what qualifies as “handmade” and restrictions on certain materials or techniques.

Tips for Selling Successfully on Handmade at Amazon

When selling handmade jewelry on Handmade at Amazon, there are some tips and best practices that can help increase visibility and sales:

1. Professional Product Photography: High-quality photos that showcase your jewelry in different angles and lighting can help attract customers’ attention.

2. Detailed Descriptions: Provide accurate and captivating descriptions that highlight the unique features and materials of your jewelry.

3. Competitive Pricing: Research the market to ensure your prices are competitive while still considering materials, labor, and overhead costs.

4. Positive Customer Reviews: Encourage customers to leave reviews for your products as positive reviews can build trust and attract more buyers.

5. Marketing and Promotion: Utilize social media platforms and other marketing strategies to create a buzz around your handmade jewelry and attract potential customers to the Handmade at Amazon platform.

By following these tips and taking advantage of the immense reach offered by Handmade at Amazon, sellers can establish a successful presence in the world of handmade jewelry online selling.

Alternative Handmade Jewelry Sites to Explore

While Etsy, Shopify, Amazon Handmade, ArtFire, and Bonanza are all popular platforms for selling handmade jewelry online, there are alternative sites that can also be explored by jewelry entrepreneurs. These alternative sites offer unique features and target specific niche markets, providing sellers with additional opportunities to reach customers and expand their businesses.

One alternative platform that has gained popularity in recent years is Depop. Designed primarily for fashion and jewelry enthusiasts looking for unique and vintage items, Depop combines the functionalities of a social media platform with an e-commerce marketplace.

Sellers can create engaging profiles, interact with potential customers through comments and direct messages, and gain visibility by utilizing popular hashtags. The platform also fosters a community of like-minded individuals who share an appreciation for handcrafted jewelry, creating a supportive environment for sellers.

Madeit is another alternative site tailored towards handmade products, including jewelry. Recognized as Australia’s largest independent handmade marketplace, Madeit showcases the work of local Australian artists and provides them with a platform to sell their creations.

The site places an emphasis on supporting small businesses and offering one-of-a-kind items that cannot be found elsewhere. Sellers can create customizable shop profiles, feature new releases on their homepage banner, and participate in promotional events organized by Madeit to increase their sales.

For those seeking a broader audience reach, eBay remains a viable option for selling handmade jewelry online. While traditionally known as an auction-style marketplace for secondhand items, eBay has expanded its offerings to include new products from independent sellers as well.

Through the “eBay Handmade” section of the site, sellers have the opportunity to showcase their unique creations to a vast customer base. eBay’s reputation as a trusted online marketplace coupled with its global reach makes it an attractive option for expanding reach beyond domestic markets.

Tips and Best Practices for Selling Handmade Jewelry Successfully Online

Selling handmade jewelry online can be a lucrative business opportunity, but it requires knowledge and expertise in order to be successful. In this section, we will provide some tips and best practices for selling handmade jewelry successfully online.

Quality is Key

One of the most important factors for success when selling handmade jewelry online is the quality of your products. Customers who are purchasing handmade jewelry are often looking for unique pieces that are well-crafted and made with high-quality materials. Ensure that your jewelry is made with care and attention to detail, using materials that will stand the test of time. This will not only attract customers, but also increase customer satisfaction and encourage repeat purchases.

Showcase Your Product with High-Quality Photos

In the world of online shopping, visual appeal plays a crucial role in attracting potential customers. When selling handmade jewelry online, it’s essential to have professional-looking photos that showcase your products in the best possible light.

Invest in a good camera or hire a professional photographer to capture high-quality images that accurately represent the beauty and craftsmanship of your jewelry. Make sure to take multiple shots from different angles and include close-up shots so that potential customers can see the details of your pieces.

Leverage Social Media Platforms

In today’s digital age, social media platforms have become powerful marketing tools for businesses. Utilize platforms such as Instagram, Facebook, Pinterest, and even TikTok to promote your handmade jewelry brand and reach a wider audience. Create visually appealing posts featuring your products, engage with your followers through contests or giveaways, collaborate with influencers in the fashion industry, and use relevant hashtags to increase visibility. Social media allows you to connect directly with potential customers and build relationships with them.

By implementing these tips and best practices, you can enhance your chances of selling handmade jewelry successfully online. Remember to constantly experiment and adapt your strategies to stay on top of the ever-evolving digital marketplace. With dedication, creativity, and a focus on quality, you can build a thriving business and make your mark in the world of handmade jewelry.


In conclusion, selling handmade jewelry online is a lucrative business opportunity due to the rise of this growing trend in the fashion industry. By identifying and utilizing the best handmade jewelry sites to sell, entrepreneurs have the potential to reach a wider audience and build their own brand.

Etsy proves to be the ultimate platform for handmade jewelry sellers, with its established reputation as a marketplace specifically catering to artisans and crafters. With Shopify, entrepreneurs have the power to establish their own unique brand and create a personalized online store that reflects their craftsmanship.

Amazon Handmade offers the advantage of reaching a wider audience on a trusted marketplace, while ArtFire showcases unique pieces to art enthusiasts. For sellers looking for niche markets, Bonanza provides an opportunity to tap into specific target audiences.

Furthermore, Handmade at Amazon presents an enticing option for sellers who want access to the world’s largest marketplace for handcrafted products. Additionally, exploring alternative handmade jewelry sites such as Depop, Madeit, and eBay can provide additional avenues for sales and exposure.

To successfully sell handmade jewelry online, it is important to follow tips and best practices such as creating high-quality product photos, optimizing product descriptions for keywords, engaging with potential customers through social media platforms, and providing excellent customer service.

Embarking on your handmade jewelry selling journey requires dedication, perseverance, creativity, and a deep understanding of your target market. By leveraging the variety of platforms available and implementing effective strategies for success, aspiring entrepreneurs can turn their passion for creating beautiful jewelry into a profitable venture in the online marketplace.

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