Where to Sell Handmade Jewelry Online

Are you looking to enter the world of online sales and wondering where to sell handmade jewelry online? Whether you are a seasoned jewelry maker or just starting out, the digital marketplace offers numerous opportunities for artists and artisans to showcase and sell their unique creations. In this article, we will explore the multitude of options available for selling handmade jewelry online, from established marketplaces to dedicated platforms and even building your own online store.

The beauty of handmade jewelry lies in its individuality and personal touch. With the rise of e-commerce, creators now have the ability to reach a global audience and connect with customers who value craftsmanship and artisanal work. In this competitive yet thriving landscape, it’s essential to understand the various platforms available, each offering different opportunities for exposure and sales.

From popular marketplaces like Etsy, Amazon Handmade, and eBay to dedicated handmade platforms such as ArtFire, Zibbet, and Handmade at Amazon, there are plenty of options for showcasing your handmade jewelry. Additionally, niche marketplaces like Aftcra, CustomMade, and Folksy cater specifically to handcrafted goods.

For those looking for complete control over their brand and sales process, building your own online store through platforms like Shopify, Big Cartel, or WooCommerce can be a rewarding endeavor. Furthermore, utilizing social media platforms like Facebook, Instagram, and Pinterest can also provide additional avenues for promoting and selling your creations.

Top Marketplaces for Selling Handmade Jewelry Online

When it comes to selling handmade jewelry online, choosing the right marketplace is crucial to reaching your target audience and maximizing your sales potential. Fortunately, there are several top marketplaces that cater specifically to artisans and creators looking to sell their handmade jewelry.



Etsy is perhaps the most well-known platform for selling handmade goods. With millions of active buyers and a dedicated section for handmade items, Etsy provides a great opportunity for jewelers to showcase their unique pieces to a global audience.

Amazon Handmade is another popular option, offering artisans the chance to reach Amazon’s massive customer base through a separate category for handmade products. eBay also has a dedicated section for handmade jewelry, allowing sellers to tap into its large user base.

Each of these marketplaces has its own set of rules and fees, so it’s important to do your research and understand which platform aligns best with your business goals. Additionally, consider utilizing multiple marketplaces to expand your reach even further.

MarketplaceDescription
EtsyMillions of active buyers; dedicated section for handmade items.
Amazon HandmadeAccess to Amazon’s massive customer base; separate category for handmade products.
eBayDedicated section for handmade jewelry; access to large user base.

Remember that when you sell on platforms like Etsy and Amazon Handmade, there will be competition from other sellers offering similar products. Setting yourself apart with excellent product descriptions and high-quality images can help draw attention to your unique creations amid the sea of offerings. Ultimately, finding success in selling handmade jewelry online involves understanding the nuances of each marketplace and leveraging their strengths to showcase your work effectively.

Dedicated Handmade Platforms

In the world of e-commerce, there are dedicated platforms specifically designed for artisans and crafters to sell their handmade products. These platforms provide a unique opportunity for jewelry makers to showcase their work in a community that appreciates and values handmade items.

ArtFire is one of the leading marketplaces for handmade goods, offering a variety of tools and resources to help artisans succeed. With a focus on supporting independent artists, ArtFire allows sellers to create customizable storefronts and provides marketing assistance to help boost sales. Zibbet is another popular option, known for its ease of use and integration with various social media channels.

On Zibbet, sellers can list their items across multiple platforms with just one click, making it easier to reach a larger audience. Lastly, Handmade at Amazon is an exclusive platform where artisans can apply to sell their jewelry alongside other handmade goods. With the backing of Amazon’s robust infrastructure, sellers on this platform benefit from increased visibility and trust from customers.

These dedicated platforms are ideal for artisans who want to focus on selling exclusively handmade jewelry. They provide valuable resources and support specifically tailored to the needs of independent creators. Whether you are just starting out or looking to expand your online presence, these platforms offer a unique opportunity to connect with a community that appreciates the artistry and craftsmanship behind handmade jewelry.

Dedicated PlatformKey Features
ArtFireCustomizable storefronts, marketing assistance
ZibbetIntegration with social media channels, multi-platform listing
Handmade at AmazonExclusive platform backed by Amazon’s infrastructure
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Where Do I Sell My Handmade Jewelry

Niche Marketplaces

When it comes to selling handmade jewelry online, niche marketplaces can be a great way to reach a specific audience that is looking for unique and artisanal pieces. These platforms cater to a more specialized market and can provide a great opportunity for artisans to showcase their work. Here we will explore some of the top niche marketplaces for selling handmade jewelry online.

Aftcra is a marketplace that focuses on promoting American handmade goods. It provides a platform for artisans to sell their handcrafted jewelry directly to customers who are interested in supporting local artisans. Aftcra emphasizes the importance of quality craftsmanship and offers a wide range of handmade products, making it an ideal platform for jewelry makers.

CustomMade is another niche marketplace that caters to those looking for custom, one-of-a-kind pieces. Artisans on CustomMade work closely with customers to create bespoke jewelry pieces tailored to their specific preferences and requirements. This platform is perfect for jewelry makers who specialize in creating personalized and unique items.

Folksy is a UK-based online marketplace that showcases handmade goods from independent British artists and designers. It offers a wide selection of high-quality handmade jewelry, allowing artisans to connect with customers who appreciate the value of locally crafted items. Folksy has gained popularity for its commitment to supporting small-scale producers and providing a platform where they can sell their unique creations.

These niche marketplaces offer an excellent opportunity for artisans to showcase their handmade jewelry to a targeted audience who appreciates the value of artisanal products. Whether you specialize in American-made goods, custom designs, or local craftsmanship, these platforms provide a space where you can promote your work and connect with like-minded customers looking for unique handmade jewelry.

Building Your Own Online Store



When considering where to sell handmade jewelry online, some artisans may prefer to have greater control over their branding and customer experience. This is where building your own online store becomes an attractive option. Here are some platforms that enable you to create a personalized e-commerce site for selling your unique handmade jewelry: