Where to Buy Fine Diamond Jewelry

Diamonds have long been regarded as a symbol of everlasting beauty and timeless elegance. From engagement rings to anniversary gifts, fine diamond jewelry holds a special place in the hearts of many. If you’re in the market for this exquisite gemstone, it’s important to know where to find trusted retailers that offer high-quality pieces. Whether you prefer shopping online or exploring brick-and-mortar stores, there are several options available that cater to your preferences and needs.

The search for fine diamond jewelry begins with choosing the right retailer. When investing in such precious gems, it is crucial to buy from trustworthy sellers who prioritize authenticity and provide transparent documentation of their products. In this guide, we will explore various avenues for purchasing diamond jewelry, including online retailers, brick-and-mortar stores, auction houses, specialty boutiques, and top destinations worldwide.

If convenience is essential to you, online diamond retailers offer a plethora of options at your fingertips. These digital platforms provide an extensive range of designs and styles suited for every budget and taste. On the other hand, some may seek an immersive experience and personalized service when purchasing such exquisite pieces. In that case, brick-and-mortar jewelry stores can provide a hands-on approach that allows you to try on different pieces and consult with knowledgeable staff members.

Whether you are captivated by unique and rare diamond pieces or crave the experience of discovering custom-made jewelry creations, there are numerous avenues to explore. Additionally, we will discuss factors to consider before making a purchase, such as quality certification and price transparency. Furthermore, for those seeking sustainable yet budget-friendly options, buying pre-owned diamond jewelry might be an attractive choice.

In the following sections of this article, we will delve deeper into each option mentioned above and review customer experiences through testimonials and ratings from happy diamond buyers. Moreover, we will provide tips for ensuring a safe and secure online purchase in today’s digital landscape where online scams are prevalent.

Stay tuned as we unveil the perfect destination to buy fine diamond jewelry, and embark on your journey to finding the diamond piece that speaks to your heart and soul.

The Importance of Choosing the Right Retailer

Understanding the Importance of Choosing the Right Retailer

When it comes to buying fine diamond jewelry, choosing the right retailer is of utmost importance. Not only do you want to ensure that you are getting genuine and high-quality diamonds, but you also want to have a positive buying experience.

The right retailer will provide trustworthy and reliable service, along with a wide selection of exquisite diamond pieces to choose from. In this section, we will explore the various factors that make a diamond seller reputable and how to identify trustworthy retailers.

Factors That Make a Diamond Seller Trustworthy

There are several key factors to consider when determining the trustworthiness of a diamond retailer. First and foremost, a reputable seller will have certifications and guarantees for their diamonds. Look for retailers who provide certification from renowned gemological laboratories such as the Gemological Institute of America (GIA) or the American Gem Society (AGS). These certifications assure that the diamonds have undergone rigorous testing for quality and authenticity.

Another important factor is transparency in pricing. Trustworthy diamond sellers should be upfront about their pricing policies and avoid any hidden costs or markups. They should be able to provide detailed information about each diamond’s carat weight, cut, color, clarity, and other relevant characteristics that contribute to its value.

Lastly, customer reviews and ratings play a crucial role in assessing the reputation of a diamond retailer. Check for testimonials from previous customers who can vouch for their positive experiences with the seller. Online platforms such as Yelp or Google Reviews often provide honest feedback about retailers’ professionalism, product quality, and customer service.

How to Identify Trustworthy Diamond Retailers

One way to identify trustworthy diamond retailers is by conducting thorough research. Utilize online resources such as consumer forums or jewelry review websites dedicated to helping buyers make informed decisions about their purchases. These platforms often feature discussions on reputable diamond retailers based on customer experiences. Pay attention to retailers who consistently receive positive feedback and have a strong reputation in the industry.

Another helpful tip is to look for established retailers with a long-standing presence in the market. Retailers that have been operating for many years are likely to have built a solid reputation based on their expertise and customer satisfaction. This indicates that they have gained trust from their clientele over time, providing added assurance of their reliability.

Furthermore, it is always advisable to choose diamond sellers who offer a generous return policy. A reputable retailer will stand behind the quality of their diamonds and be willing to accept returns or exchanges within a reasonable timeframe. This reflects their commitment to customer satisfaction and confidence in the authenticity and value of their products.

Ultimately, by considering these factors and doing thorough research, you can find a trustworthy diamond retailer that will provide you with an exceptional buying experience and ensure that you are making an investment in high-quality diamond jewelry.

Online Diamond Retailers

In today’s digital age, online shopping has become increasingly popular and convenient. The same applies to purchasing fine diamond jewelry. Online diamond retailers offer a wide selection of exquisite pieces, competitive prices, and the convenience of shopping from the comfort of your own home. However, it is important to navigate this online marketplace with caution and choose reputable sellers.

Wide Selection and Competitive Prices

One of the biggest advantages of buying diamond jewelry online is the vast selection available. Online retailers often carry a larger inventory compared to brick-and-mortar stores, allowing you to browse through a variety of styles, designs, and price ranges. This means that you are more likely to find exactly what you are looking for without having to visit multiple physical stores.

Furthermore, online diamond retailers frequently offer competitive prices due to lower overhead costs compared to traditional jewelers. This enables them to pass on these savings to their customers in the form of more affordable diamonds and jewelry pieces. It is important to note that while you may find lower prices online, it is essential to ensure the authenticity and quality of the diamonds before making a purchase.

Ease of Comparison Shopping

When shopping for fine diamond jewelry online, another advantage is the ease of comparison shopping. With just a few clicks, potential buyers can access multiple websites and compare prices, designs, specifications, certifications, and customer reviews side by side. This allows for better informed decisions in terms of both value for money as well as ensuring that all criteria are met when choosing a piece.

Moreover, many online retailers provide detailed product descriptions accompanied by high-quality images or even videos showcasing each piece from different angles. These features enable customers to thoroughly examine every detail before making their purchase decisions. Additionally, some websites also offer virtual try-on features which use augmented reality technology to allow customers to visualize how their chosen piece will look when worn.

Securing Your Purchase

When buying fine diamond jewelry online, it is crucial to prioritize safety and security. Look for online retailers that have secure payment options and offer certificates of authenticity for their diamonds. Reputable sellers also provide clear return policies and warranties to ensure customer satisfaction. It is advisable to read customer reviews and ratings on independent websites or forums before making a purchase, as this can provide valuable insights into previous customers’ experiences with the retailer.

Brick-and-Mortar Jewelry Stores

Brick-and-mortar jewelry stores offer a unique and immersive experience for those in search of fine diamond jewelry. These physical establishments allow customers to personally see, touch, and try on the pieces before making a purchase. In addition to the tangible benefits, brick-and-mortar stores also provide personalized service to help guide customers in their buying journey.

Wide Selection and Expert Advice

One of the main advantages of shopping at a brick-and-mortar jewelry store is the wide selection of diamond jewelry available. Customers can explore an extensive range of designs, styles, cuts, and carat weights in person. This allows them to appreciate the intricate details and craftsmanship up close, ensuring they make an informed decision.

Moreover, brick-and-mortar stores typically employ knowledgeable sales associates who are well-versed in diamonds. These experts can provide expert advice and guidance based on individual preferences and budgets. Whether customers are looking for an engagement ring or a special occasion piece, they can benefit from the expertise of trained professionals who understand the nuances of diamond quality.

In-Person Experience

Another advantage of shopping at a brick-and-mortar store is the immersive experience it provides. Customers have the opportunity to physically interact with different pieces and observe how they catch the light, sparkle, and shine. This hands-on approach allows for a more meaningful connection with the jewelry, as customers can assess its beauty from all angles.

Additionally, visiting a physical store allows customers to experience unparalleled service firsthand. Sales associates are often dedicated to providing a personalized shopping experience by taking into account each customer’s unique taste and requirements. They can offer one-on-one consultations where they showcase various options tailored specifically to individual preferences.

Whether it’s adjusting settings or selecting compatible bands or complementary accessories, these professionals ensure that customers find not just any piece but one that truly resonates with their own personal style.

Building Trust

Shopping at a brick-and-mortar jewelry store also provides an opportunity to build trust. Customers can physically enter a store, interact with the staff, and witness the professionalism and expertise of the employees. This face-to-face interaction fosters a sense of credibility and reliability that is crucial when making such significant purchases.

Where Can I Sell Gold Diamond Jewelry

Furthermore, many reputable jewelry stores offer warranties, return policies, and even after-sales services. These factors contribute to peace of mind for customers, knowing that they have support in case any issues arise after purchasing their diamond jewelry.

Auction Houses

If you are in search of unique and rare diamond pieces, look no further than auction houses. These esteemed establishments offer a one-of-a-kind experience for diamond enthusiasts and collectors. Not only do they provide access to truly exceptional jewelry, but they also give buyers the opportunity to acquire pieces with historical significance or celebrity provenance.

One of the advantages of buying diamond jewelry from auction houses is the exclusivity it offers. Many of these pieces are custom-made or limited edition, making them highly sought after by collectors. Auction houses often curate their inventory from private collections or estates, meaning that the diamonds on offer are not commonly found elsewhere. This exclusivity adds value and allure to the pieces, as buyers have the chance to own something truly unique and special.

In addition to exclusivity, auction houses provide a platform for buyers to acquire diamond jewelry with historical significance. Many antique and vintage pieces find their way into auction catalogs, allowing buyers to own a piece of history.

These works of art can tell fascinating stories about the time period in which they were created and can be passed down through generations as heirlooms. The rarity and historical background of these pieces make them highly desirable for collectors who appreciate both the craftsmanship and the narrative behind them.

Advantages Description
Exclusivity Access to custom-made or limited edition pieces
Historical Significance Opportunity to acquire antique and vintage jewelry with rich narratives
Celebrity Provenance Possibility of owning jewelry previously worn by famous individuals

Another intriguing aspect of auction house purchases is the potential for acquiring diamond jewelry with celebrity provenance. From pieces worn on red carpets to those owned by iconic figures, auction catalogs often feature jewelry that carries a sense of glamour and coveted history. Owning a piece previously adorned by a beloved celebrity can bring an added layer of excitement and allure to one’s collection.

When considering an auction house as your destination for purchasing fine diamond jewelry, it is important to do thorough research and due diligence. Take note of upcoming auctions, browse through catalogs, and educate yourself about the particular pieces you are interested in. Familiarize yourself with the bidding process, including any additional fees or buyer’s premiums that may apply. It is also recommended to consult with experts or seek guidance from reputable jewelers before making a purchase.

Specialty Boutiques

Specialty boutiques are a hidden gem in the world of fine diamond jewelry, offering customers the opportunity to discover unique and custom-made pieces that can’t be found anywhere else. These boutiques are often small, independently owned shops that specialize in creating one-of-a-kind designs with high-quality diamonds. Their focus on customization allows customers to have a truly personalized experience, where they can work closely with skilled craftsmen to bring their vision to life.

The appeal of specialty boutiques lies in the exclusivity and creativity they offer. Unlike mass-produced jewelry found in larger retailers, these boutiques take pride in their ability to create pieces that are tailored specifically to their customers’ desires. From engagement rings to earrings and everything in between, specialty boutiques showcase the artistry and craftsmanship of their jewelers.

One advantage of shopping at specialty boutiques is the level of expertise and guidance customers receive throughout the process. The staff at these boutiques often consists of experienced professionals who have an extensive knowledge of diamonds and can help educate customers on the various factors to consider when choosing a stone. They can provide advice on diamond cut, color, clarity, and carat weight, ensuring that customers make informed decisions about their purchase.

Advantages Customer Benefits
Exclusivity and uniqueness Customers can own a truly one-of-a-kind piece
Tailored customization Customers have full control over design elements
Expert guidance and advice Customers receive personalized assistance from experienced professionals
Artistry and craftsmanship Boutiques showcase the skill and creativity of their jewelers

Specialty boutiques often have a more intimate and relaxed atmosphere compared to larger jewelry stores, allowing customers to take their time and fully enjoy the process of selecting or creating their custom piece. Because these boutiques tend to have fewer overhead costs than big retailers, they can also offer competitive prices for their exclusive designs.

When considering specialty boutiques, it’s important for customers to do their research and find reputable establishments with a track record of customer satisfaction. Reading reviews, seeking recommendations, and viewing the boutique’s portfolio can help ensure that customers are getting the highest quality craftsmanship and diamonds for their investment.

Overall, specialty boutiques provide a unique experience for customers seeking exquisite custom-made diamond jewelry. From the exclusivity of owning a one-of-a-kind piece to the personalized guidance from knowledgeable professionals, these boutiques are the destination of choice for those looking to add a touch of uniqueness and individuality to their fine jewelry collection.

Top Diamond Retailers Worldwide

When it comes to purchasing fine diamond jewelry, exploring international destinations can provide a truly remarkable experience. These destinations not only offer a wide range of exquisite pieces but also showcase the unique craftsmanship and design style of each region. Whether you’re looking for a classic solitaire ring, an elegant necklace, or a stunning pair of earrings, these top diamond retailers worldwide have something for every discerning shopper.

  1. Antwerp, Belgium: Known as the “Diamond Capital of the World,” Antwerp is home to a vibrant diamond industry that dates back centuries. The city’s Diamond District is filled with reputable diamond merchants and cutters who specialize in creating beautifully crafted jewelry. Visitors can explore both traditional and contemporary designs, with options ranging from vintage-inspired pieces to modern creations.
  2. New York City, USA: As one of the fashion capitals of the world, New York City offers a plethora of high-end diamond retailers. The famous Fifth Avenue is lined with renowned jewelry stores that feature exquisite collections from top designers and brands. From luxurious engagement rings to statement-making bracelets, shoppers can find an array of dazzling options in this cosmopolitan city.
  3. Mumbai, India: With a rich history in diamond trading and cutting, Mumbai has become a sought-after destination for fine diamond jewelry. The bustling markets in Mumbai offer an extensive selection of traditional Indian designs as well as contemporary creations that blend cultural influences from around the world. Shoppers can discover intricate craftsmanship and intricate detailing in pieces such as Kundan necklaces, Jadau earrings, and Polki bangles.
  4. Hong Kong: Known for its luxury shopping scene, Hong Kong is home to numerous high-end boutiques that cater to those in search of fine diamond jewelry. The city’s upscale malls house international luxury brands alongside local designers’ flagship stores. Here, shoppers can browse through an impressive range of diamond jewelry, including unique and one-of-a-kind pieces that showcase the creativity and sophistication of Hong Kong’s design scene.

Traveling to these international destinations not only provides access to some of the world’s most renowned diamond retailers but also allows shoppers to immerse themselves in the culture and history of each location. Whether you’re seeking a timeless heirloom or a contemporary statement piece, exploring these global hotspots for fine diamond jewelry is an adventure in itself.

Local Jewelers

When it comes to buying fine diamond jewelry, one option that should not be overlooked is your local jeweler. Local jewelers provide a unique and personalized experience that can’t be replicated by online retailers or larger chain stores. These hidden gems in your neighborhood can offer a wide selection of high-quality diamond jewelry, as well as expert advice and exceptional customer service.

One of the advantages of shopping at a local jeweler is the opportunity to develop a personal relationship with the owner or staff. They often have a deep knowledge and passion for diamonds and can provide valuable guidance in choosing the perfect piece of jewelry. Whether you’re looking for an engagement ring, necklace, bracelet, or earrings, they can help you find something that matches your style and exceeds your expectations.

In addition to personalized service, local jewelers also offer the convenience of being able to see and try on different pieces in person. This allows you to fully experience the beauty and craftsmanship of each item before making a purchase.

Furthermore, many local jewelers are willing to work with customers on creating custom-made diamond jewelry that is truly one-of-a-kind. This level of customization ensures that you get a piece that perfectly reflects your individual taste and style.

If you’re seeking quality diamond jewelry with a unique touch and exceptional customer service, look no further than your very own neighborhood jeweler. With their expertise, personalized experience, and ability to create custom pieces tailored specifically to you, they truly are hidden gems waiting to be discovered.

  • Local jewelers offer personalized service and expert advice.
  • In-person shopping provides the opportunity to see and try on different pieces.
  • Custom-made diamond jewelry allows for unique designs.

Factors to Consider Before Making a Purchase

When it comes to purchasing fine diamond jewelry, there are several important factors to consider before making a purchase. These factors include the quality of the diamonds, certification, and price transparency. By paying attention to these aspects, buyers can ensure that they are getting the best value for their money and investing in high-quality pieces that will last a lifetime.

First and foremost, quality is paramount when it comes to diamond jewelry. The quality of a diamond is determined by its cut, color, clarity, and carat weight, commonly known as the Four Cs. It’s essential to understand how these factors affect the overall appearance and value of a diamond before making a purchase.

Reputable retailers will provide detailed information about each individual diamond’s specifications and grading from reputable gemological laboratories such as GIA (Gemological Institute of America) or AGS (American Gem Society). This information allows buyers to make informed decisions about the quality of the diamonds they are considering.

In addition to quality, certification provides assurance that a diamond has been evaluated by an unbiased third-party laboratory. Certificates offer valuable information about a diamond’s characteristics and serve as proof of its authenticity. When buying fine diamond jewelry, be sure to ask for certificates from reputable laboratories. It is also important to note that not all certifications hold the same level of credibility, so it’s wise to familiarize oneself with reputable certifying bodies.

How to Make Diamond Jewelry at Home

Lastly, price transparency is vital when purchasing fine diamond jewelry. Transparency ensures that buyers are getting fair prices for their purchases without being taken advantage of. Reputable retailers will provide detailed pricing information and explanations for any additional charges or fees associated with the purchase.

They should also be willing to answer any questions regarding pricing openly and honestly. Taking the time to research market prices for similar items can also help buyers assess whether they are receiving fair value for their investment.

By considering factors such as quality, certification, and price transparency before making a purchase, buyers can feel confident that they are investing in high-quality diamond jewelry. It’s essential to take the time to educate oneself about these factors and ask questions when necessary. Doing so will ensure a satisfying and informed purchase that will bring joy for years to come.

Buying Pre-Owned Diamond Jewelry

Buying pre-owned diamond jewelry is an excellent option for those looking for sustainable and budget-friendly pieces. Not only does purchasing pre-owned jewelry help reduce the demand for newly-mined diamonds, but it also allows buyers to find unique and high-quality pieces at a fraction of the cost compared to buying new.

One of the main advantages of buying pre-owned diamond jewelry is the potential for finding one-of-a-kind pieces with a rich history. Vintage and antique diamond jewelry often features intricate designs and craftsmanship that are not commonly found in modern pieces. These unique characteristics can make a piece even more special and add a sense of individuality to the wearer.

In addition to the potential for finding unique pieces, buying pre-owned diamond jewelry is also a more budget-friendly option. Pre-owned jewelry is typically priced lower than new items, allowing buyers to get more value for their money. This affordability can be particularly beneficial when shopping for engagement rings or other significant jewelry items where budget constraints might be a concern.

When considering purchasing pre-owned diamond jewelry, it’s important to do thorough research and ensure that you are making a purchase from a reputable seller. Look for sellers who provide detailed information about the quality and condition of the jewelry, as well as any certifications or appraisals available. It’s also recommended to shop from sellers who offer return policies or guarantees on authenticity.

Overall, buying pre-owned diamond jewelry is an environmentally conscious choice that allows you to save money while adding unique and beautiful pieces to your collection. Whether you’re in search of vintage elegance or simply want to maximize your budget, exploring the options available in the world of pre-owned diamond jewelry can lead you to stunning finds with remarkable stories behind them.

Advantages Considerations
Reduced demand for newly-mined diamonds Ensure purchase from a reputable seller
Potential for unique, one-of-a-kind pieces Verify quality and condition of jewelry
Budget-friendly option Look for certifications or appraisals
Sustainable choice Check return policies or guarantees on authenticity

Reviewing Customer Experiences

Customer testimonials and ratings play a crucial role in helping potential buyers make informed decisions when purchasing fine diamond jewelry. These reviews offer valuable insights into the quality, service, and overall buying experience from previous customers. Before making a purchase, it is essential to review customer experiences to ensure that you are choosing the right retailer for your diamond jewelry needs.

One of the most common ways to review customer experiences is through online platforms and websites that allow customers to provide feedback and ratings. These platforms often feature a combination of written reviews and star ratings, allowing you to gauge the overall satisfaction level of previous buyers. Reading through these testimonials can give you an idea of the retailer’s reputation, reliability, and credibility.

In addition to online platforms, social media can also be a valuable resource for reviewing customer experiences. Many retailers have official social media pages where customers can leave comments, share their experiences, and even post pictures of their purchased diamond jewelry. By engaging with these posts or browsing through comments sections, you can gain further insights into the retailer’s customer service quality and product satisfaction.

When reviewing customer experiences, it is essential to consider both positive and negative reviews. Positive reviews indicate satisfied customers who were pleased with their purchase and overall experience with the retailer. On the other hand, negative reviews can provide valuable information about any potential issues or red flags that should be considered before making a decision. It is important to approach these reviews objectively while considering factors such as the number of negative reviews compared to positive ones.


  • Online platforms
  • Social media

Tips for Ensuring a Safe and Secure Online Diamond Purchase

When it comes to buying fine diamond jewelry online, ensuring a safe and secure purchase is of utmost importance. With the convenience and accessibility that online retailers offer, it’s essential to take certain precautions to protect yourself and your investment. Here are some tips to help you navigate the world of online diamond purchases securely.

Firstly, always research the reputation and credibility of the online retailer before making a purchase. Look for customer reviews, ratings, and testimonials from previous buyers as they can provide insights into the retailer’s reliability and quality of products. Additionally, check if the retailer has certifications from reputable third-party organizations such as GIA (Gemological Institute of America) or AGS (American Gem Society). These certifications ensure that the diamonds being sold are authentic and accurately graded.

Next, pay close attention to the return policy offered by the online retailer. A reliable and trustworthy seller will have a clear and fair return policy in place. Make sure you understand their terms regarding returns, exchanges, warranties, and guarantees. It’s also recommended to review any shipping policies or fees associated with returning or exchanging an item.

Furthermore, it’s crucial to protect your personal information when making an online diamond purchase. Only shop from websites that have secure payment systems in place. Look for website security indicators such as HTTPS at the beginning of the URL or a lock icon in the browser address bar. This ensures that your credit card information is encrypted during transmission.


In conclusion, when it comes to buying fine diamond jewelry, there are a variety of destinations to explore. Whether you prefer the convenience of online shopping, the immersive experience of brick-and-mortar stores, the uniqueness offered by auction houses, the exquisite craftsmanship found in specialty boutiques, or the international allure of top diamond retailers worldwide, there is a perfect destination that suits your preferences.

Before making a purchase, it is important to consider factors such as quality, certification, and price transparency. Ensuring that you are buying from a trustworthy retailer who provides detailed information about their diamonds is crucial in selecting the right piece for you. Additionally, for those looking for sustainable and budget-friendly options, buying pre-owned diamond jewelry can be an excellent choice.

Customer experiences can also play a significant role in guiding your decision. By reading testimonials and ratings from happy diamond buyers, you can gain insights into the reliability and satisfaction levels associated with various retailers.

Lastly, if you choose to make an online purchase, it is essential to follow safety precautions. Be sure to shop on secure websites and look for certifications that indicate trustworthiness. Taking these steps will help ensure a safe and secure transaction.

Frequently Asked Questions

Where do most jewelers get their diamonds?

Most jewelers source their diamonds from a variety of places. One common source is through diamond wholesalers or suppliers who specialize in procuring diamonds from diamond mines around the world. These wholesalers have established relationships with mining companies and diamond cutters, allowing them to access a wide range of diamonds.

Additionally, some jewelers may also purchase diamonds from individual sellers or trade shows where they can evaluate and select the stones that meet their quality standards. Ultimately, the goal for most jewelers is to find reputable sources that provide high-quality diamonds at competitive prices.

Is Costco diamond worth it?

The value of a diamond at Costco, like any other retailer, depends on several factors such as its carat weight, color, clarity, and cut grade. Costco generally offers certified diamonds with competitive pricing compared to traditional jewelry stores.

However, it’s important to note that purchasing a diamond is a personal decision based on one’s budget and preferences. If you’re looking for a larger selection with diverse styles at relatively affordable prices and are willing to compromise on the overall shopping experience typically associated with high-end jewelry stores, then Costco might be worth considering for your diamond purchase.

Why are James Allen diamonds so cheap?

James Allen is known for offering more affordable diamonds compared to traditional brick-and-mortar jewelry stores. There are a few reasons why their prices may appear cheaper: Firstly, James Allen operates primarily online, which eliminates some overhead costs associated with maintaining physical stores. This can contribute to lower prices being passed on to customers.

Secondly, they utilize virtual inventory rather than physically stocking all the diamonds they offer for sale; this allows them to have access to a wider range of stones without owning them outright until purchased by customers directly from their inventory listings online. Lastly, their business model focuses on providing extensive diamond details such as 360-degree imagery and videos along with useful customer service features – placing an emphasis on transparency – which appeals to those seeking confidence in their online diamond purchases but may also contribute slightly to lower price points compared to traditional retailers.

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