Where Can I Sell My Handmade Jewelry

The demand for handmade jewelry has seen a significant rise in recent years as customers seek unique and personalized pieces that reflect their individual style. Whether you are a seasoned jewelry maker or just starting out, the question of where to sell your creations may come to mind. The good news is that there are numerous selling platforms available, both online and offline, that cater specifically to artisanal jewelry.

In this article, we will explore the wide array of options available for selling your handmade jewelry. We will delve into popular online marketplaces like Etsy and Amazon Handmade, which provide a global reach and exposure to millions of potential customers. Additionally, we will discuss the power of social media platforms such as Instagram, Facebook, and Pinterest in showcasing and selling your jewelry.

For those who prefer a more personal touch, we will also explore opportunities at local craft fairs and artisan markets. These events provide a platform to display your creations directly to customers who appreciate the value of handmade items. Furthermore, we will delve into building partnerships with local boutiques through consignment or wholesale agreements as a way to expand your customer base.

Lastly, we will discuss the option of creating your own online store through an e-commerce website. This section will guide you step-by-step on how to set up your store and take advantage of various marketing strategies to increase visibility and drive sales.

No matter which selling platform you choose, it is important to build a strong brand identity and nurture customer relationships in order to ensure repeat business. By understanding the opportunities and challenges that come with selling handmade jewelry in the digital age, artisans can confidently navigate the various platforms available and empower themselves in reaching a wider audience than ever before.

Online Marketplaces

With the rise of e-commerce, online marketplaces have become popular platforms for artisans to sell their handmade jewelry. These websites provide a convenient way for sellers to showcase their creations and reach a wide audience of potential customers. Here are some of the top online marketplaces where you can sell your handmade jewelry:

  1. Etsy: Etsy is one of the largest online marketplaces dedicated to handmade and vintage items. It has a strong community of sellers and buyers who appreciate unique and artisanal products. Setting up a shop on Etsy is relatively easy, and you can customize your shop’s appearance to reflect your brand identity. With various features like listing promotions and search optimization tools, Etsy helps you increase visibility and drive sales.
  2. Amazon Handmade: Amazon Handmade is another popular platform that caters specifically to handmade goods, including jewelry. Leveraging Amazon’s massive customer base, this marketplace provides artisans with an opportunity to reach millions of potential buyers worldwide. While there is an application process to join Amazon Handmade, it ensures that the products listed are genuinely handmade by artisans.
  3. eBay: Although primarily known as an auction-style marketplace, eBay also offers a platform for artisans to sell their handmade jewelry through fixed-price listings. With its global presence and vast user base, eBay allows sellers to tap into a diverse customer demographic.

Tips for Selling on Online Marketplaces

  • High-Quality Photography: When selling online, visual appeal plays a crucial role in attracting customers. Ensure that you have professional-quality photographs that showcase your jewelry from different angles.
  • Detailed Product Descriptions: Provide accurate and detailed descriptions of your handmade pieces, including materials used, dimensions, and any relevant care instructions or customization options.
  • Competitive Pricing: Research similar products on the marketplace to determine appropriate pricing for your jewelry. Consider materials cost, time invested in creating each piece, and the uniqueness of your designs.
  • Customer Reviews and Feedback: Encourage satisfied customers to leave reviews after their purchase. Positive feedback builds trust and credibility, which can drive future sales.

While online marketplaces offer excellent opportunities for selling handmade jewelry, it’s essential to research and understand each platform’s fees, policies, and seller requirements before getting started. By leveraging these platforms effectively, you can harness the power of e-commerce to reach a global audience of jewelry enthusiasts.

Social Media Platforms

Social media platforms have become powerful tools for artisans looking to showcase and sell their handmade jewelry. With billions of active users, platforms like Instagram, Facebook, and Pinterest offer a wide reach and the potential for increased visibility. Here are some strategies for leveraging the power of social media to effectively showcase and sell your jewelry.

Showcasing your Jewelry on Instagram

Instagram is a visually-driven platform that is perfect for showcasing the unique beauty of your handmade jewelry. Start by creating an appealing and cohesive visual aesthetic for your account to attract followers and potential customers. Make sure to post high-quality images that accurately represent your jewelry’s craftsmanship and details. Utilize storytelling captions to engage with your audience and share the inspirations behind each piece.

In addition to regular posts, take advantage of Instagram Stories to give a glimpse into your creative process or provide exclusive behind-the-scenes content. Engage with your followers by hosting giveaways, collaborations, or live videos where you can answer questions about your jewelry. Remember to use relevant hashtags in your posts and engage with other users in the jewelry or artisan community by liking and commenting on their content.

Utilizing Facebook for Selling Your Jewelry

Facebook offers multiple avenues for selling handmade jewelry. You can create a professional business page where you can showcase your products, share updates, and even set up a shop section. Utilize high-quality imagery that highlights the uniqueness of each piece and provide detailed descriptions along with pricing information.

To increase visibility, join Facebook groups that focus on handmade crafts or local art communities. Participate actively by sharing photos and engaging with members who show interest in your work. You can also run targeted ads using Facebook’s advertising tools to reach specific demographics or target customers based on their interests.

Pinterest: A Visual Search Engine for Jewelry

Pinterest is widely regarded as a visual search engine where users search for inspiration or ideas before making a purchase. Create visually appealing and informative pins that showcase your jewelry’s unique features. Optimize your pin descriptions with relevant keywords to increase discoverability.

Utilize Pinterest boards to organize your jewelry by collection, materials, or themes. Collaborate with other artisans or brands by creating group boards where members can contribute their own relevant content. Engage with the Pinterest community by repinning and commenting on other users’ content in the jewelry or fashion categories.

By effectively utilizing social media platforms such as Instagram, Facebook, and Pinterest, artisans can tap into a vast audience and build their brand presence. These platforms offer an opportunity to showcase the creativity and uniqueness of handmade jewelry while directly engaging with potential customers. In the next section, we will explore another avenue for selling handmade jewelry – local craft fairs and artisan markets.

Local Craft Fairs and Artisan Markets

One of the best ways to showcase and sell your handmade jewelry is by participating in local craft fairs and artisan markets. These events provide a unique opportunity for artisans to connect with customers on a personal level, showcase their craftsmanship, and gain valuable feedback. Additionally, attending these events allows you to network with fellow artisans and potentially collaborate or learn from their experiences.

Bc Handmade Jewelry

To find local craft fairs and artisan markets in your area, there are several resources you can utilize:

  1. Online directories: Websites such as FestivalNet, ArtFairInsiders, and Craftmaster News provide comprehensive listings of upcoming craft fairs and artisan markets across the country. You can search for events based on location, dates, or specific categories such as “jewelry.”
  2. Local art councils or organizations: Many cities have art councils or organizations dedicated to promoting local artists and hosting community events. Reach out to these organizations or visit their websites to inquire about upcoming craft fairs or artisan markets they may be organizing.
  3. Social media groups: Facebook groups dedicated to artisans in your area often share information about upcoming events. Joining these groups will not only give you access to event listings but also provide an opportunity for networking with other artisans.

Once you have identified potential craft fairs or artisan markets to participate in, it’s important to prepare yourself for a successful event:

  • Have a visually appealing booth setup that showcases your jewelry effectively.
  • Ensure that your inventory is well-stocked so that customers have plenty of options.
  • Set competitive prices for your products that consider the materials used, time spent crafting each piece, and market demand.
  • Create eye-catching signage and display materials that reflect your brand aesthetic.
  • Engage with visitors at the event by sharing stories behind your creations or offering customization options.

Participating in local craft fairs and artisan markets not only provides a platform to sell your handmade jewelry but also allows you to connect with customers in a personal and tangible way. By investing time and effort into these events, you can build brand awareness, receive valuable feedback, and establish a loyal customer base.

Resources for Finding Local Craft Fairs and Artisan Markets
Craftmaster News
Local art councils or organizations
Social media groups (Facebook)

Collaborations with Local Boutiques

Collaborations with local boutiques provide a fantastic opportunity for jewelry makers to expand their customer base and gain more exposure for their handmade creations. By partnering with retail stores, artisans can benefit from the existing clientele of these boutiques and tap into a new market of potential customers.

The first step in building partnerships with local boutiques is to research and identify stores that align with your brand and target audience. Look for boutiques that carry products that are complementary to your handmade jewelry, so that there is a natural synergy between your offerings and the store’s existing inventory. Additionally, consider the reputation and style of the boutique, ensuring it aligns with your own brand aesthetics.

Once you have identified potential boutiques, reach out to them with a proposal detailing how collaboration could be mutually beneficial. Offer to provide samples of your handmade jewelry for the boutique owner or manager to assess the quality and appeal of your products. You may also want to provide information about your brand story and why working together would be advantageous.

When negotiating terms for a collaboration, it’s essential to discuss pricing and profit-sharing arrangements. Decide whether you will sell your merchandise on consignment or work on a wholesale basis. Consignment means that you supply the boutique with inventory, but you receive payment only when items are sold. Wholesale means that you sell your pieces at a discounted price upfront, allowing the boutique to mark up the prices when they sell them.

Consignment or Wholesale

When it comes to selling handmade jewelry, artisans have different options to consider. One popular choice is selling through consignment or wholesale agreements. This section will explore the pros and cons of each method, helping you make an informed decision on how to best sell your handmade jewelry.

Consignment involves partnering with a store or boutique that agrees to display and sell your handmade jewelry on your behalf. The store takes a percentage of the sales as commission, typically ranging from 30% to 60%. One advantage of consignment is that it allows you to reach customers who may not visit online platforms or attend local markets.

It can also provide exposure and credibility for your brand by being associated with established retail establishments. Additionally, consignment allows you to test out the market demand for your products before investing in larger production runs.

However, there are some downsides to consider as well. First, consignment can often result in slower payments, as you only receive payment once your items sell. This can affect cash flow and may not be ideal for artisans looking for immediate returns on their investment.

Another potential disadvantage is that you have less control over pricing and display since the store sets those factors. Additionally, if your items do not sell well, they may be returned to you, leaving you responsible for finding another outlet.

Wholesale, on the other hand, involves selling your handmade jewelry at a discounted price in bulk quantities directly to retail stores. The advantages of wholesale include quicker payments as you receive the money upfront, allowing for better cash flow management. It also gives you more control over pricing since you determine the wholesale prices based on production costs and desired profit margins. Furthermore, wholesale can lead to increased visibility if your jewelry is featured in multiple stores.

However, there are drawbacks to wholesale as well. First, it requires producing larger quantities of your handmade jewelry to meet the demands of retail stores, which can be challenging for small-scale artisans. Wholesale agreements also typically involve selling at lower prices than when selling directly to consumers, cutting into profit margins. Lastly, finding and establishing relationships with retail stores can be time-consuming and may require ongoing efforts to maintain those partnerships.

Ultimately, the decision between consignment or wholesale will depend on your specific goals and circumstances as an artisan. Consider factors such as your desired level of control, financial needs, production capabilities, and long-term objectives when evaluating these options. It may be helpful to start with a mix of both methods to gauge what works best for your business before fully committing to one approach.

Creating Your Own Online Store

In today’s digital age, creating your own online store is a great way to showcase and sell your handmade jewelry. By setting up an e-commerce website, you have the opportunity to reach a global audience, establish your brand, and have full control over your products and pricing. This section will provide a step-by-step guide on how to create your own online store for selling your handmade jewelry.

  1. Choose the Right E-commerce Platform: There are several e-commerce platforms available that make it easy for artisans to set up their online stores. Some popular options include Shopify, WooCommerce, and BigCommerce. Consider factors such as ease of use, customization options, payment gateways, and customer support when choosing the right platform for your needs.
  2. Design Your Storefront: Once you have selected an e-commerce platform, it’s time to design your storefront. Choose a theme or template that aligns with your brand identity and showcases your handmade jewelry in the best possible way. Customize the layout, colors, fonts, and images to create a visually appealing and user-friendly website.
  3. Add Product Listings: The next step is to add product listings for your handmade jewelry. Include detailed descriptions of each item, along with high-quality photographs from different angles. Organize your products into categories or collections to help customers easily navigate through your store. Don’t forget to set prices and inventory levels for each item.
  4. Set Up Payment Gateways: To enable online transactions on your e-commerce website, you need to set up secure payment gateways. Most e-commerce platforms offer integrations with popular payment processors such as PayPal or Stripe. Ensure that you choose a reputable payment gateway that protects both you and your customers’ financial information.
Handmade Hawaiian Shell Jewelry
Choose the Right E-commerce PlatformResearch and select an e-commerce platform that suits your needs, considering factors such as ease of use, customization options, and payment gateways.
Design Your StorefrontSelect a theme or template that reflects your brand identity and customize it to create an attractive and user-friendly website.
Add Product ListingsCreate detailed product listings with descriptions and high-quality photographs, organizing them into categories or collections.
Set Up Payment GatewaysSelect a secure payment gateway like PayPal or Stripe to enable online transactions on your website.

Marketing and Promoting Your Handmade Jewelry

Marketing and promoting your handmade jewelry is essential to increase visibility and drive sales. Here are some strategies that can help you achieve those goals:

  1. Utilize social media platforms: Social media platforms like Instagram, Facebook, and Pinterest are powerful tools for showcasing and selling your jewelry. Create visually appealing content that highlights the uniqueness of your products. Use high-quality images and videos to capture the attention of potential customers. Engage with your followers by responding to comments, hosting giveaways or contests, and sharing behind-the-scenes insights.
  2. Collaborate with influencers: Influencers have a significant impact on consumer behavior, so partnering with them can help increase brand awareness and attract new customers. Identify influencers who align with your brand aesthetic and target audience, and reach out to them for collaborations or sponsored posts. This can provide exposure to a wider audience who may be interested in purchasing your handmade jewelry.
  3. Participate in online communities: Online communities such as forums, Facebook groups, or niche-specific websites provide a platform for connecting with fellow artisans, industry professionals, and potential customers. Engaging in these communities allows you to showcase your expertise, share knowledge about your craft, and promote your handmade jewelry. Be authentic, helpful, and respectful while participating in discussions to build meaningful relationships within the community.

To effectively implement these strategies:

  • Create a content calendar: Plan ahead by mapping out your social media posts, blog articles, email newsletters, and other marketing activities. This ensures consistency in your promotional efforts.
  • Offer discounts or exclusive deals: Providing special offers for loyal customers or limited-time promotions can create a sense of urgency and incentivize people to make a purchase.
  • Invest in high-quality product photography: Good product photos are crucial for online sales. Consider hiring a professional photographer or learning basic photography skills to capture compelling images of your handmade jewelry.
  • Share customer testimonials: Encourage satisfied customers to leave reviews or testimonials about their experience with your products. These positive reviews can build trust and credibility, attracting new customers.

By implementing these marketing strategies, you can increase the visibility of your handmade jewelry and drive sales, ultimately building a successful business in the competitive market.

Building a Brand and Nurturing Customer Relationships

Building a strong brand and nurturing customer relationships are essential for the success of any business, including those selling handmade jewelry. With the increasing competition in the market, it is crucial to develop a unique identity that sets you apart from other sellers and establish meaningful connections with your customers. Here are some strategies to help you build a brand and foster customer relationships:

  1. Develop a Strong Identity: Your brand should reflect your values, style, and the story behind your handmade jewelry. Consider creating a compelling brand name, logo, and tagline that resonates with your target audience. Use consistent branding across all your marketing channels to create recognition and build trust.
  2. Create Engaging Content: In order to connect with your customers on a deeper level, produce high-quality content that showcases the craftsmanship and uniqueness of your jewelry. Share behind-the-scenes videos or photos of the creation process, feature testimonials from satisfied customers, or write blog posts about jewelry care tips or fashion trends.
  3. Build an Online Community: Engage with your customers on social media platforms by responding to comments, messages, and reviews promptly. Encourage user-generated content by running contests or challenges where customers can share their own photos wearing your jewelry. This not only helps strengthen relationships but also increases brand awareness through word-of-mouth marketing.
  4. Personalize Customer Experience: Treat every customer as an individual by providing personalized recommendations based on their preferences or previous purchases. Send handwritten thank-you notes or small gifts with each order to show appreciation for their support. Building a personal connection will make them feel valued and more likely to become repeat customers.
  5. Offer Exceptional Customer Service: Respond quickly to inquiries and resolve any issues professionally and efficiently. Provide clear information about shipping times, return policies, and product specifications on your website to avoid any confusion or disappointment.
  6. Implement Loyalty Programs: Reward loyal customers with exclusive discounts or early access to new collections as it encourages repeat purchases while making customers feel appreciated and special. Consider offering incentives for referrals to further expand your customer base.

By focusing on building a brand and nurturing customer relationships, you can create a loyal customer base that will not only ensure repeat business but also become advocates for your handmade jewelry. Remember to consistently evaluate and adjust your strategies to stay relevant in the ever-evolving market.


In conclusion, the digital age has provided countless opportunities for artisans to sell their handmade jewelry. With the rise of online marketplaces, such as Etsy and Amazon Handmade, artisans can easily reach a global audience and showcase their unique creations.

Social media platforms like Instagram, Facebook, and Pinterest also play a significant role in promoting handmade jewelry and connecting artisans directly with potential customers. Additionally, participating in local craft fairs and artisan markets allows artisans to engage with customers face-to-face and build personal connections.

However, while the digital age may offer great potential, it also presents challenges for selling handmade jewelry. The competition can be fierce in online marketplaces, making it crucial for artisans to develop unique branding strategies and high-quality products to stand out from the crowd. Building trust with customers is key to establishing a successful online presence, as buyers often rely on reviews and recommendations before making a purchase.

To overcome these challenges successfully, artisans should consider collaborating with local boutiques or exploring consignment and wholesale agreements. By partnering with retail stores that have an existing customer base, artisans can expand their reach and gain credibility in the industry.

Ultimately, artists must not forget the importance of building a strong brand identity and nurturing customer relationships. In a saturated market, it is essential for jewelers to differentiate themselves through compelling storytelling about their craftsmanship or by highlighting sustainable practices. Engaging with customers through social media channels or personalized emails helps establish trust and encourages repeat business.