What Jewelry Store Sells Real Diamonds

When it comes to purchasing diamonds, authenticity is of utmost importance. In a market where counterfeit gems are becoming increasingly sophisticated, the quest for genuine diamonds can be quite daunting. So, what jewelry store sells real diamonds? This article aims to provide an insight into the world of diamond shopping and help you find the perfect jewelry store that offers authentic diamonds.

Diamonds have long been treasured for their beauty, rarity, and durability. Their natural brilliance, combined with their ability to withstand pressure and time, make them highly sought after for both personal adornment and investment purposes. However, this desirability has also attracted individuals who seek to deceive unsuspecting buyers with fake diamonds. Hence, finding a trustworthy jewelry store that sells real diamonds becomes essential.

Distinguishing between real and counterfeit diamonds can be challenging for the untrained eye. Cubic zirconia and other synthetic stones closely resemble genuine diamonds in appearance but come at significantly lower prices. Therefore, it is crucial to understand the characteristics that determine a diamond’s authenticity, such as its carat weight, cut, clarity, and color – commonly known as the four Cs. Furthermore, certification from reputable grading laboratories adds another layer of assurance when purchasing real diamonds.

In this article, we will delve into various aspects related to finding a reliable jewelry store that sells authentic diamonds. We will explore factors like certification and accreditation, established brands known for selling real diamonds, online versus brick-and-mortar stores advantages and disadvantages as well as customer testimonials and reviews. Additionally we will discuss how you can take additional measures yourself to identify real diamonds using specific tools and techniques before making a purchase.

Whether you are buying an engagement ring or adding sparkle to your collection; ensuring your hard-earned money is invested in genuine gemstones is essential. Join us on this quest for authentic diamonds as we guide you through the intricacies of diamond shopping and help you find the perfect jewelry store that sells genuine treasures worth cherishing.

Understanding the 4 Cs

When it comes to purchasing authentic diamonds, it is essential to have a thorough understanding of the four Cs: carat weight, cut, clarity, and color. These factors play a significant role in determining the quality and value of a diamond. Let’s delve into each of these aspects and explore their significance in identifying genuine diamonds.

  1. Carat weight: Carat weight refers to the size or mass of a diamond. A carat is equivalent to 200 milligrams, and larger diamonds with higher carat weights are generally more valuable. However, it’s important to note that the value of a diamond isn’t solely determined by its carat weight but also by its other characteristics.
  2. Cut: The cut of a diamond refers to how well it has been faceted and shaped by a skilled cutter. It affects how light interacts with the stone, giving it brilliance and sparkle. A well-cut diamond will reflect light internally and externally, resulting in maximum brilliance.
  3. Clarity: Clarity refers to the presence of any internal or external flaws within a diamond known as inclusions and blemishes, respectively. Diamonds with fewer imperfections are considered more valuable because they allow more light to pass through them without obstruction.
  4. Color: While diamonds may appear colorless at first glance, most diamonds possess some degree of coloration. The Gemological Institute of America (GIA) grades diamond colors on a scale from D (colorless) to Z (light yellow or brown). The closer a diamond is to being colorless, the rarer and more valuable it is.

In addition to understanding these four Cs, it is crucial for buyers to seek out certification and grading when purchasing real diamonds. Reputable diamond jewelry stores often have their stones evaluated by independent laboratories such as GIA or the American Gem Society (AGS). These certificates provide a detailed assessment of a diamond’s quality, ensuring that you are investing in an authentic gem.

Reputable Jewelry Stores

Finding a reputable jewelry store that sells genuine diamond jewelry is essential when it comes to purchasing authentic diamonds. With the market flooded with synthetic and fake diamonds, it is important for consumers to navigate their way through the various options available and ensure they are making a purchase from a trustworthy source. This section will discuss the steps and factors to consider when researching and selecting a jewelry store.

When looking for a reliable jewelry store, thorough research is key. Start by seeking recommendations from family and friends who have purchased real diamonds before. Their first-hand experiences can provide valuable insights into the reputation and reliability of different stores. Additionally, browse online forums and review websites to see what others are saying about specific jewelers. This will give you an idea of their customer service, product quality, and overall trustworthiness.

It is also important to consider factors such as the store’s reputation, expertise, and years of experience in the industry. Established jewelry stores that have been in business for many years often have built a solid foundation based on trust and authenticity. Look for stores that have certifications or memberships with recognized professional organizations in the diamond industry, as this can be indicative of their commitment to quality.

Furthermore, when considering where to find genuine diamond jewelry, it is essential to weigh the advantages and disadvantages of both online and brick-and-mortar jewelry stores. Online stores offer convenience and often competitive pricing; however, there may be concerns about not being able to physically examine the diamonds before purchase or potential issues with returns or refunds.

On the other hand, brick-and-mortar stores allow for in-person examination of diamonds but may have higher price points due to operational costs. Ultimately, choose a purchasing method that aligns with your preferences and comfort level.

Established Brands

When it comes to purchasing real diamonds, one way to ensure authenticity and trust is by seeking out established jewelry brands that are renowned for selling genuine diamonds. These brands have earned their reputation through years of delivering high-quality products and providing exceptional customer service. By choosing to purchase from these established brands, you can have peace of mind knowing that you are getting an authentic diamond.

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Some well-known jewelry brands that have made a name for themselves in the industry include Tiffany & Co., Cartier, and Harry Winston. These brands have been around for decades and are known for their exquisite craftsmanship, attention to detail, and commitment to using only real diamonds in their jewelry pieces.

Their long history and glowing reputation make them reliable sources for authentic diamonds. Additionally, these brands often have expert gemologists who thoroughly inspect each diamond before it is incorporated into a piece of jewelry.

One key benefit of purchasing from established jewelry brands is the range of options they offer to suit different budgets. While luxury brands like Tiffany & Co. may be known for their high-end designs and premium prices, they also provide more affordable options without compromising on quality. This means that whether you’re looking for a statement diamond ring or a delicate diamond pendant, you can find something within your budget while still being assured of its authenticity.

Overall, when seeking authentic diamonds, turning to established jewelry brands can be a smart choice. Not only do these brands have a long-standing reputation for delivering genuine diamonds, but they also offer a wide range of options suitable for all budgets. By choosing an established brand, you can confidently make your purchase knowing that you are investing in a valuable piece of jewelry crafted with real diamonds.

Certificates and Authenticity

When purchasing real diamonds, one of the most crucial factors to consider is the presence of a certificate from a reputable grading laboratory. The Gemological Institute of America (GIA) certification is widely recognized as the gold standard in diamond grading and authentication. A GIA certificate ensures that the diamond has been rigorously examined and evaluated by independent experts, guaranteeing its authenticity and quality.



Having a GIA certificate provides assurance to consumers that they are investing in a genuine diamond. The certification includes detailed information about the diamond’s carat weight, cut, clarity, and color. These factors determine both the value and quality of the diamond, making it essential for buyers to have accurate information before making their purchase.

In addition to GIA, there are other well-established grading laboratories that can provide reliable certifications. Some notable ones include the American Gem Society Laboratories (AGS), International Gemological Institute (IGI), and European Gemological Laboratory (EGL). While these labs may not have the same reputation as GIA, their certificates still provide valuable information about a diamond’s authenticity and characteristics.

It is important for buyers to be aware of counterfeit certification or falsely graded diamonds in the market. To ensure credibility, always verify that a grading laboratory is accredited by appropriate industry organizations such as the World Federation of Diamond Bourses (WFDB) or Jewelers Vigilance Committee (JVC). By doing so, buyers can confidently rely on these certificates as proof of authenticity when making their purchase.

Grading LaboratoryAccreditation
Gemological Institute of America (GIA)Accredited by World Federation of Diamond Bourses (WFDB)
American Gem Society Laboratories (AGS)Accredited by World Federation of Diamond Bourses (WFDB)
International Gemological Institute (IGI)Accredited by Jewelers Vigilance Committee (JVC)
European Gemological Laboratory (EGL)Accredited by European Federation of National Associations of Gemologists (EFNAG)

Testimonials and Reviews

The power of customer feedback in determining authenticity

When searching for a jewelry store that sells real diamonds, one valuable resource to consider is the testimonials and reviews from satisfied customers. These personal experiences can provide great insights into the authenticity of the diamonds sold by a particular store. Customers who have purchased genuine diamonds will often express their satisfaction and praise in these testimonials, which can help build trust and credibility for the store.

Reading through testimonials allows potential buyers to gain a better understanding of other customers’ experiences when purchasing from the store. They can get an idea of the level of professionalism, quality of service, and overall satisfaction with their diamond purchase. Genuine testimonials often highlight specific details about the diamond’s quality, including its brilliance, clarity, and value for money.

Exploring testimonials and reviews from previous buyers

To truly leverage the power of customer feedback, it is important to explore testimonials from a variety of sources. Look beyond just the jewelry store’s website and check independent review platforms or forums dedicated specifically to discussing jewelry purchases. These platforms offer a more unbiased view as they are not directly controlled by the jewelry stores themselves.

By exploring multiple sources, you can get a comprehensive picture of a jewelry store’s reputation regarding selling authentic diamonds. It may also be beneficial to reach out directly to customers who have left testimonials or reviews, as they can provide additional information or answer any specific questions you may have.

Tips for identifying genuine customer reviews

While testimonials and reviews are a valuable resource in your quest for finding a reliable jewelry store that sells real diamonds, it is essential to exercise caution and be discerning when evaluating them. Here are some tips for identifying genuine customer reviews:

  1. Look for specificity: Genuine reviews often mention specific details about their experience with the diamond or the store, rather than providing generic statements.
  2. Verify consistency: Check if multiple reviewers mention similar positive qualities or features about the diamonds they purchased, as this adds credibility to their claims.
  3. Check for a mix of positive and negative reviews: Authentic reviews will often have a balance of positive and negative feedback, reflecting a more realistic range of customer experiences.
  4. Cross-reference with different sources: Compare testimonials and reviews from various platforms to look for consistency and patterns in the feedback.

By utilizing these tips, you can make more informed decisions when evaluating customer testimonials and reviews, ultimately assisting you in finding a reputable jewelry store that sells genuine diamonds.

Additional Measures

Essential tools and techniques for identifying real diamonds

Identifying authentic diamonds can be a daunting task, especially for those who are not experts in the field. However, there are several essential tools and techniques that can help you determine the authenticity of a diamond.

One such tool is a loupe, which is a small magnifying glass that allows you to closely examine the diamond’s features. With a loupe, you can inspect the diamond for any imperfections or inclusions, which are tiny fractures or foreign materials inside the stone that can indicate its realness.

Another useful tool is UV light. Diamonds emit blue fluorescence when exposed to UV light. By shining a UV light on the diamond, you can check if it exhibits this blue fluorescence, which is a characteristic of many real diamonds. Additionally, some fake diamonds may glow green under UV light, indicating their synthetic nature.

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Furthermore, using magnets can help you distinguish between genuine and fake diamonds. Real diamonds are not magnetic and will not be attracted to magnets. So, if a jewelry piece with supposed diamonds sticks to a magnet or shows any magnetic properties, it is likely that they are not authentic.

The role of the loupe, UV light and magnet in distinguishing authenticity

The loupe, UV light, and magnet play crucial roles in distinguishing between authentic and fake diamonds:

  • The loupe allows for close inspection: With a loupe’s magnification power of 10x or higher, it becomes easier to detect any blemishes or inclusions within the diamond. It also helps evaluate its cut quality by observing if there are any asymmetries or misalignments in the facets.
  • UV light reveals blue fluorescence: When exposed to long-wave ultraviolet (UV) light known as blacklight, many real diamonds exhibit blue fluorescence due to their unique crystal structure. This distinctive property can further confirm the authenticity of the diamond.
  • The magnet test eliminates synthetic diamonds: Genuine diamonds are made of carbon and are not magnetic. By using a magnet, you can rule out the possibility of the stone being a synthetic diamond or another material simulating a diamond.

Simple tests you can conduct at home before making a purchase

Regardless of where you choose to buy your diamond, it is essential to perform some simple tests at home to verify its authenticity. Here are a few tests you can conduct:

  • Fog test: Breathe on the surface of the diamond like you would on a mirror. A real diamond will disperse the fog quickly, while fake diamonds retain it for a longer time due to their lower thermal conductivity.
  • Water test: Drop the diamond into a glass of water. Real diamonds have high density and should sink to the bottom. If it floats or stays suspended in the water, it is likely that it is not a genuine diamond.

These tests should be used as initial indicators rather than definitive proof. Consulting experts or using professional testing equipment is always recommended when making significant purchases involving diamonds.

Conclusion

In conclusion, finding a jewelry store that sells authentic diamonds is crucial when it comes to purchasing diamond jewelry. The value and quality of real diamonds make them highly sought after, which unfortunately means that there are also plenty of fake diamonds on the market. Understanding the four C’s – carat weight, cut, clarity, and color – is essential in identifying authentic diamonds, and certification and grading by reputable institutions such as the GIA further confirm their authenticity.

When searching for genuine diamond jewelry, it is important to research and find reputable jewelry stores. Consider factors such as the store’s history, reputation, and customer reviews before making a purchase. Both online and brick-and-mortar stores have their advantages and disadvantages, so it is essential to weigh these factors against your personal preferences.

Established brands known for selling real diamonds can provide an added assurance of authenticity. These brands have built a reputation over time for their commitment to providing high-quality products. They offer options for different budgets so that everyone can find the perfect piece of diamond jewelry to fit their style and financial means.

In addition to considering these aspects when looking for authentic diamond pieces, it is also beneficial to educate yourself on how to identify real diamonds independently. With the help of tools like a loupe or UV light and conducting simple at-home tests, you can gain confidence in distinguishing between authentic diamonds and imitations.

Ultimately, finding the perfect jewelry store for authentic diamonds involves careful research and consideration of various factors. By understanding the importance of certification, exploring testimonials from previous customers, and familiarizing oneself with tools for identifying real diamonds, you can ensure a successful diamond shopping experience. Remember that genuine diamond jewelry holds not only undeniable beauty but also lasting value that will be cherished for years to come.

Frequently Asked Questions

Which brand sells real diamonds?

There are several brands that sell real diamonds, as authentic diamonds are a widely sought-after gemstone in the jewelry industry. Some well-known brands that specialize in selling high-quality real diamonds include Tiffany & Co., Cartier, Harry Winston, and Graff Diamonds.

These brands have built a reputation for sourcing and crafting exceptional diamond jewelry using genuine diamonds with impeccable clarity, cut, color, and carat weight. Customers can trust these brands to provide them with genuine diamond pieces that hold significant value and meet their expectations.

Does Jared Jewelers sell real diamonds?

Yes, Jared Jewelers is known for selling real diamonds. As one of the largest jewelry retailers in the United States, Jared offers a wide range of diamond jewelry options that are certified and guaranteed to be made with genuine diamonds.

They work closely with reputable suppliers and carry well-known brands like Neil Lane Bridal, Vera Wang Love Collection, and The Leo Diamond. Whether it’s engagement rings, wedding bands, or other diamond accessories, customers can expect to find authentic diamonds at Jared Jewelers.

Does Zales sell real diamonds?

Zales is also a reputable brand that sells real diamonds. With over 90 years of experience in the industry, Zales has established itself as a trusted source for diamond jewelry. Their selection includes engagement rings, wedding bands, necklaces, earrings, and more – all made with genuine diamonds.

Zales ensures the authenticity of their stones by providing customers with detailed grading reports from renowned gemological laboratories such as the Gemological Institute of America (GIA). This enables customers to make informed decisions when purchasing diamond jewelry from Zales while having confidence in the quality and authenticity of their purchase.