What Is the Best Website to Sell Handmade Jewelry

Are you a jewelry maker looking to sell your handmade creations online? With the rise of e-commerce, there are now numerous websites and platforms available for artists and artisans to showcase and sell their unique pieces. In this article, we will explore the best website to sell handmade jewelry, taking into consideration the various options available in today’s market.

The handcrafted jewelry industry has experienced significant growth in recent years, with consumers seeking one-of-a-kind pieces that reflect individuality and creativity. As a result, it’s important for jewelry makers to understand the market landscape and choose the right platform to reach their target audience effectively.

In this comprehensive guide, we will delve into the pros and cons of popular online marketplaces such as Etsy, Amazon Handmade, eBay, Shopify, as well as specialized platforms like ArtFire and Zibbet. Our aim is to provide valuable insights to help you make an informed decision about where to sell your handmade jewelry based on your specific goals and needs.

Whether you’re looking for maximum exposure or a more niche customer base, we’ve got you covered. Keep reading to discover the best website for selling your handmade jewelry.

The Pros and Cons of Selling on Etsy for Handmade Jewelry

When it comes to selling handmade jewelry, Etsy is often one of the first platforms that come to mind. With its focus on unique, handmade items, Etsy seems like the perfect place to showcase and sell your jewelry creations. However, there are both pros and cons to consider when deciding if Etsy is the best website to sell handmade jewelry.

Pros of Selling on Etsy

One of the biggest advantages of selling on Etsy is the built-in audience. With millions of users visiting the site each day in search of handmade and vintage items, Etsy provides a large and diverse customer base for your handmade jewelry. Additionally, Etsy’s user-friendly interface and easy setup process make it simple for artisans to create their own storefronts without needing extensive web design knowledge.

Cons of Selling on Etsy

While Etsy offers a myriad of benefits for sellers, there are also some drawbacks to consider. One major disadvantage is the level of competition on the platform. With so many sellers offering similar products, it can be challenging to stand out from the crowd and get noticed by potential customers. Additionally, Etsy charges listing fees and takes a percentage of each sale, cutting into your profits as a seller.

Exploring the Potential of Selling on Amazon Handmade

If you are a jewelry designer wanting to expand your business, considering selling on Amazon Handmade can be a great option. With the e-commerce giant’s massive reach and customer base, Amazon Handmade provides an excellent platform for artisans to showcase their creations and reach a wider audience.

One of the major benefits of selling on Amazon Handmade is the exposure your products will receive. With millions of active users, your handmade jewelry will be seen by potential customers from all over the world. This level of visibility can significantly boost your sales and help you grow your brand.

However, there are some drawbacks to selling on Amazon Handmade as well. The platform charges a 15% referral fee on each sale, which is higher than some other handmade-specific platforms. Additionally, some sellers have raised concerns about the level of competition on Amazon Handmade, as it can be challenging to stand out amongst the vast array of products available.

Despite these potential challenges, many jewelry designers have found success selling on Amazon Handmade. By leveraging the platform’s wide reach and implementing effective marketing strategies, it is possible to carve out a profitable niche in the handmade jewelry market. Ultimately, whether or not Amazon Handmade is the best website for you to sell handmade jewelry depends on your specific goals and needs as an artisan.

Is eBay a Viable Option for Selling Handmade Jewelry?

While eBay is primarily known as an online auction and sales platform for a wide range of products, it can also be a viable option for selling handmade jewelry. One of the advantages of using eBay is its large user base, which can potentially lead to more exposure and sales for your handmade jewelry.

Catherine Weitzman Handmade Jewelry

Additionally, eBay offers a variety of listing options, including auction-style listings and fixed-price listings, giving sellers flexibility in how they want to sell their products.

However, there are some drawbacks to selling handmade jewelry on eBay. As a general marketplace, eBay is not specifically tailored to handmade items, which means that your jewelry may get lost among the sheer number of other products for sale.

Additionally, eBay charges various fees for listing and selling items, which can eat into your profits. It’s also important to consider that some buyers may not necessarily be looking for handmade or artisanal jewelry on eBay, as they may be more interested in branded or mass-produced items.

Despite these potential challenges, some sellers have found success in selling handmade jewelry on eBay by effectively marketing their products and building a customer base within the platform. Engaging with buyers through excellent customer service and unique product offerings can help set your handmade jewelry apart from other listings on the site. Ultimately, whether or not eBay is the best website to sell handmade jewelry depends on your specific goals and needs as a seller.

Comparing the Benefits of Selling on Shopify vs Etsy vs Amazon Handmade

When it comes to selling handmade jewelry online, there are several popular platforms that artisans can consider. Each platform has its own set of benefits and drawbacks, so it’s essential to carefully compare them before making a decision. In this section, we will explore the advantages and disadvantages of selling on Shopify, Etsy, and Amazon Handmade.


One option for selling handmade jewelry is to set up your own independent e-commerce store through Shopify. This allows you to have full control over your branding, design, and customer experience. Additionally, Shopify provides powerful tools for marketing and analytics which can be valuable for growing your jewelry business. However, running your own store also means taking on more responsibility for driving traffic to your site and handling customer service.


Etsy is a well-established marketplace for handmade goods and has a large built-in audience of buyers specifically looking for unique, handcrafted items. Sellers benefit from the platform’s easy-to-use interface and existing traffic. However, Etsy does charge fees for listing products and takes a percentage of each sale. Some sellers also find it challenging to stand out among the sea of competition on the platform.

Amazon Handmade

Amazon Handmade offers artisans the opportunity to reach a massive audience of potential customers due to Amazon’s extensive reach as an e-commerce giant. The platform also provides access to Amazon’s shipping and customer service infrastructure. On the downside, there is an application process for selling on Amazon Handmade, and it may be more difficult for new sellers to get started compared to other platforms.

Overall, when deciding on the best website to sell handmade jewelry, it’s essential to weigh these factors against your specific goals and needs as an artisan. Each platform offers its own unique benefits and limitations, so consider what matters most to you in terms of branding control, fees structure, audience size, and ease of use in order to make an informed decision about where to sell your handmade jewelry online.

The Perks of Selling on Handmade Jewelry-Specific Platforms Like ArtFire and Zibbet

When it comes to selling handmade jewelry, using specialized platforms like ArtFire and Zibbet can offer unique advantages. These platforms are designed specifically for artisans and creators, making them ideal for sellers looking to connect with a niche audience.

One of the perks of selling on platforms like ArtFire and Zibbet is the sense of community and support that comes with it. As a seller, you will be part of a network of fellow artisans and customers who appreciate the value of handmade goods. This can lead to a strong sense of belonging and can help in building a loyal customer base.

Another advantage is the focus on handmade products, which sets these platforms apart from larger marketplaces like Etsy or Amazon Handmade. This means that your jewelry is more likely to stand out and attract potential buyers who are specifically looking for unique, handcrafted items. Additionally, these platforms often have less competition compared to larger websites, giving sellers a better chance at getting noticed.

Selling on these specialized platforms also allows for more personalized support and guidance. As an artisan, you may receive direct assistance from the platform’s team in terms of marketing strategies, pricing advice, and optimizing your product listings. This level of personalized support can be invaluable, especially for those who are new to selling their handmade jewelry online.

PerkHandmade Jewelry-Specific Platforms
Focused CommunityArtFire and Zibbet provide a sense of belonging within a community.
Niche MarketThe focus on handmade products helps jewelry stand out among similar items.
Personalized SupportSellers receive individualized assistance with marketing strategies and product optimization.

Understanding the Importance of Building a Brand and Customer Base on Independent Platforms

When it comes to selling handmade jewelry, building a brand and customer base on independent platforms is crucial for long-term success. While larger online marketplaces like Etsy, Amazon Handmade, and eBay offer great visibility and traffic, they also come with their own set of limitations. Independent platforms such as ArtFire and Zibbet provide artisans with the opportunity to stand out in a more niche market and establish a loyal customer base.

How to Sell Your Handmade Jewelry

One of the main advantages of independent platforms is the ability to differentiate your brand and products from the competition. With less competition compared to larger marketplaces, handmade jewelry sellers have a better chance of getting noticed by potential customers who are specifically looking for unique, artisanal pieces. This allows for more personalized branding and marketing efforts that can resonate with a targeted audience seeking one-of-a-kind items.

Additionally, independent platforms often foster a sense of community among sellers and buyers, creating an environment where artisans can connect with their customers on a deeper level. This direct interaction can lead to valuable feedback, repeat business, and word-of-mouth referrals. Establishing a strong customer base on independent platforms can ultimately lead to more sustainable sales over time.

In terms of fees and policies, independent platforms may offer more flexibility compared to larger marketplaces. Sellers can have more control over pricing strategies, product listings, and overall branding without being subject to strict guidelines set by bigger e-commerce sites. This freedom allows for greater creativity and customization in how handmade jewelry is presented and sold.

EtsyWide audience reachHigh competition
Amazon HandmadeTrusted marketplaceStrict seller guidelines
eBayVariety of selling formatsFees may add up


In conclusion, the decision of which website to sell handmade jewelry on ultimately depends on your specific goals and needs as a seller. Each platform has its own set of pros and cons, and it’s important to carefully consider these factors before making a decision. Etsy is well-known for its large and diverse customer base, but it also comes with high competition and fees.

Amazon Handmade offers access to a massive customer base, but has strict regulations and may not be the best fit for all sellers. eBay provides a well-established platform with lower fees, but the market for handmade jewelry may not be as strong as on other platforms.

Shopify offers complete control over your own e-commerce website, but requires more effort in terms of marketing and driving traffic. ArtFire and Zibbet are niche platforms specifically designed for handmade artisans, providing a supportive community and lower fees. Ultimately, it’s crucial to carefully evaluate your specific business goals, target audience, budget, and marketing capabilities when choosing the best website to sell handmade jewelry.

With so many options available, it’s essential to thoroughly research each platform and even consider using multiple websites to maximize exposure and sales opportunities. Building a reputable brand and cultivating a loyal customer base also plays a critical role in the success of selling handmade jewelry online.

By taking into account these factors when making a decision about where to sell your products, you can better position yourself for success in the competitive world of e-commerce for handmade goods.

Frequently Asked Questions

Where Is the Best Place to Sell Homemade Jewelry?

The best place to sell homemade jewelry often depends on your target market and your personal preferences. Local craft fairs, farmers’ markets, and artisan markets can be great options for selling directly to customers who appreciate handmade items.

What Platform Is Best for Selling Jewelry?

When it comes to online platforms, Etsy is often considered the best for selling jewelry. It is specifically tailored for handmade and vintage items, and many people visit the site specifically looking for unique jewelry pieces. Etsy also provides tools to help you manage your shop and reach potential customers.

Where Can I Sell My Handmade Jewellery?

In addition to Etsy, there are other online platforms where you can sell handmade jewelry such as Amazon Handmade, Shopify, eBay, and even social media platforms like Instagram and Facebook. These platforms allow you to showcase your unique creations to a wide audience of potential buyers from all over the world.

Another option is to approach local boutiques or gift shops that support local artisans and may be interested in selling your handmade jewelry on consignment.

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