Small Business Marketing Plan – Creating Jewelry is a Fun and Exciting Hobby
Creating Jewelry for your own collection or selling it for a profit has been one of the goals of man since he has been making tools. Most people today have some kind of a jewelry making craft they enjoy, such as beading. And there is no wonder why. When you can see beautiful things and create them with your own hands, there is nothing like it. The beauty and the joy of the creation are two very powerful emotions that influence our actions and affect how we see the world.
But in all of our desire to create and appreciate jewelry, we forget about the history of how jewelry was created and the hard work of the people who created it. What we now call “jewelry”, was in fact a product of the labor of skilled artisans who spent their lives creating jewelry that others can enjoy today. The artisans of yesteryear were paid a fair price for their skills; today’s craftsmen are not paid a fair price for their skills. The artisans of old were paid a wage that would allow them to support themselves and their families; today’s craftsmen do not even have enough money to survive.
The most important aspect of starting a small business is getting your name out there. Your jewelry line should be a part of your company’s branding efforts. It should be a permanent fixture on the Internet and in your local community. You need to think long and hard about the name you choose. Here are some ideas:
The name of your new jewelry line will be important in determining the success of your business. The artisans of the early days would have chosen their names with care. They would have been called something like “smiths of the town” or “jewelers of the village”. The name of the company was also determined by what they made – bracelets, bangles, necklaces, earrings, finger rings, ornaments, and so on.
When selecting the name of your jewelry business, consider what kinds of images and words to describe the products you want to create. The right way to select your name is to think about what customers would typically associate with the product. If you create high quality pieces, then you want to call your company something like “crafted gemstones of the highest quality”. This is an essential first step in selecting your company name.
In order to succeed as a small business selling handmade jewelry, it is necessary to provide excellent customer service. Even though you are on a fast track to success, you still must maintain a professional image. This is not as difficult as it seems. All you need to do is follow these simple steps:
If you are just starting out, it is best to begin by joining a few of the larger online jewelry trade shows in your area. Attend some of these trade shows, and take note of the many different jewelry makers. Take notes on all of the different aspects of their businesses, including social media websites. You will soon begin to understand the many ways in which handmade jewelry can be promoted. You will also learn some of the most effective ways to promote your jewelry line marketing plan.
Although it may be tempting to put all of your eggs in one basket when it comes to your small business marketing plan, this could not be a more wrong strategy. Creating jewelry is a fun and exciting job. It requires a bit of creativity to make money from your talent. When you find the right way to promote your handmade jewelry, you will see that it will not be as difficult as you had once thought. Making your own jewelry can be an extremely satisfying career choice for both you and your family. It can also be a fast track to success!